The author of entry is Simon Adamus , a blogger ObywatelHD.pl.
The captain asks for a seat belt …
Pilot from TV has always been our rudder. The problem is that the aircraft itself did not allow the past too much freedom. We could choose to fly in the direction of comedy on one channel or drama on the other, but that our intervention is finished.
Later, a new equipment for satellite television and cable, and suddenly we were able to not only control plane to the left and right, but also to stop him. Decoders with recording functions were a dream come true of people who hated the dependence on rigid, non-matching flight plans.
Today, our eyes made another revolution – personal. Television aircraft by 2016, it is no longer the cruise the large airline, but private airplane taking off from the lane behind the house. We get to it when we want, we take any course and fly as long as it gives us pleasure. Plan of the biggest players in the market VOD because of this solution say, provides the conversion of the light aircraft in the jet.
Our goal is to arrive at a global offer. Whether you watch Netflix in Chicago, Manila, Hanoi and Poznan, you will have access to the same content. This is our vision of a global Internet TV – told me in a conversation about future plans Joris Evers, head of communications Netflix among others for the European market.
Netflix is the most notorious example of the changes we are seeing on the television market. A few years ago, the company has provided to its subscribers via video on physical media. In February 2007, he sent to one of its customers billionth DVD disc. Today, Netflix relies on streaming content from the network. It has 74 million users of which 44 million are residents of the United States. According to a report by Sandive in 2013, Netflix accounted for 32.25% of all the download Internet in the US and Canada. YouTube service, which crosses one billion users 300 hours of material per minute, in that 2013 years was responsible for “only” 17.11% of data downloaded in the US network.
Market content available on-demand is now worth about 47 billion dollars, but by 2020 it will have almost 75 billion. It is therefore possible that soon it is no longer even a jet, but the space shuttle.
Television of the future, and the Polish
The global trend is clear. We are attracted by an independent function remote control and many of us sitting in front of TV we have to go only where we like. Locally, however, it is with this in different ways.
Poland offer new generation television is improving from year to year, and with the advent of sites such as Chili, whether Cineman Films Google begins to make sense. Movies on demand we can also see easily directly from our suppliers of satellite and cable. Premieres VOD are often similar to editing DVD and Blu-ray. There are new ideas and projects.
We see these trends and try to match the TV to its recipient. Guided by the concept ATAWAD – any time, anywhere, any device – implemented project nc + GO, which allows you to watch selected content anytime, anywhere and on any device – says Jacek Balicki, Executive Vice President. Marketers nc +.
Such solutions will arrive, because it changes the way we consume content. We want them to have immediately, everywhere and in good quality. Our tolerance for delays and mediocrity becomes smaller.
On the other hand, often we get to lock the regional and delays in premieres. Painfully discovered this aforementioned Netflix users, who after the long-awaited start of services in Poland, got a bucket of cold water on the head in the form of heavily truncated programming. Regional licensing agreements and copyright laws make it as contemporary recipient longer considered a standard – instant access to content from all over the world, in the world of VOD is not so obvious.
This situation must change, because yet on the doorstep is the world’s largest rental content on the planet – Torrents.
Cinema ver. 2.0
VOD is developing dynamically, but further future hides even more interesting solution. What would you say to the opportunity to watch a movie in the comfort of your own home, on a par with the theatrical release?
Sean Parker, co-founder of the famous Napster, has eye on capsizing another industry, this time the film. American businessman wants to put in the homes of his countrymen small skrzyneczkę worth $ 150, which would allow to rent movies on their theatrical release. In the comfort of your living room, with popcorn on his lap, breaks for toilet or telephone to have. And for “only” $ 50 borrowed from the film for two days. Be titled a Screening Room (ang. Projection room).
The business model of services Screening Room is fair, balanced and provides significant value to the industry that we all love – commented on this idea Brian Grazer, film producer working with director Ron Howard, which in 2002 jointly won the Oscar for a Beautiful mind.
the project supports a network of cinemas AMC Theatres, but even more organizations criticize it. Which is understandable, taking into account the potential distract the viewer from the cinema and to facilitate the process of “piracenia” movies.
The idea is revolutionary, but not entirely original. For several years, offers a similar service company Prima Cinema. Its player gives you online access to selected premier cinematic Full HD video with excellent sound and security system using fingerprint. Only, of course, very important, the problem is the price. The equipment needed to operate the service Prima Cinema 35 costs $ 000, and the rental of one film per day $ 500. At the start, you must pay for a minimum of 10 titles, so the cost of the whole closes in nicely round of 40 000 dollars.
But who cares with such details …
The equipment, which is not
Television try to change the hardware manufacturers. In their case, however, painfully visible lack long-term vision.
The best at what we can now count on a VOD service Smart TV and built-in TV recorder content. Simply connect the receiver to the Internet and have a private TV platform. Some models aggregate even information from multiple sources (eg. YouTube applications Smart TV etc.) and make it easy to find your favorite title.
It sounds great, but in practice, unfortunately, the choice of the TV for Smart TV is like buying a seasonal beer with a limited taste. At any given time we can taste it, but it’s better to get used to him not because it is very likely that next year will no longer be available. Manufacturers often cut off from services and their suppliers sign a contract for exclusive cease to develop applications, etc.
For the perfect television or player for a new television does not and there is no indication that, in the near future there is something more practical than just a computer connected to a single cable.
TV of the past?
satellite and cable providers ordinary television bankrupt, the cinema will be demolished, and in their place will arise a powerful data centers support Internet traffic for billions of consumers new television around the world.
Who knows … maybe … 20 years.
for now, television is changing and through new services and impressive solutions adopts new technologies. By the way, we are changing us, the audience. Slowly we see that being a passenger plane is not as fun as his piloting. We take the reins in their own hands, we push the machine and taking off in any direction.
No one we will not be told how, where and when we travel. Even more so, if we do it with the most comfortable place in the world – his own couch.
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Foto pushing icon on the media screen via Shutterstock .
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