Data on reception of the content on YouTube by Americans gathered from Ipsos, comScore and Nielsen published service Mashable. Surveys show that currently in the US in the age groups 18-34 and 18-49 years of content on the YouTube engage more users than any traditional TV or cable TV.
This does not mean, however, that US Internet users do not They use their home television. Studies indicate that half of the respondents watching on the screens of receivers connected to the network movies on YouTube.
The data also indicate that 70 per cent. productions of respondents watching their favorite artists on YouTube at least once a week, and one user on the four tracks such video every day. In addition, one in three respondents polls are not at home telemarketer or resigned recently from the cable services provider.
presented by Mashable results are not surprising for Barbara Sołtysiński President LifeTube, the largest multi-channel YouTube network in Central and Eastern Europe.
– One of the main YouTube on television and accelerating trend in the changes in media consumption talking LifeTube of some three years, so they are not for us surprising results – admits Barbara Sołtysińska in an interview with service Wirtualnemedia.pl. – But we expect more convergence than the competition of these two platforms. Some televisions now cleverly use ranges and power of digital influencerów (known cases in which the visit of our artists in the TV program twice conquered his audience!) – Selects Sołtysińska and at the same time emphasizes the greater attractiveness of YouTube for marketers in comparison with television.
– From a marketing point of view, YouTube has a big advantage over satellite: it allows not only huge increase the range of the brand, but also to deepen consumer engagement – emphasizes the chief LifeTube. – Unlike TV YouTube can be (and is) viewed not only on home couch, but at any other time and place. According to research Mobience in January this year. viewers spend an average of nearly 4 hours a day watching videos on smartphones. This is clearly visible in our statistics. Currently, 46 percent. Display Network LifeTube comes from mobile devices. Initially (when LifeTube began operations) marketers from a distance came up to YouTube and digital influencerów. Now, however, successfully we are working with many global brands. Increasingly, instead of obnoxious TV spots watch good branded content and attractive for spectators effects of cooperation with brands on the platform. Changes in media consumption are in fact a key signal for both brands and publishers. The failure of this change (ranges YouTube and strength of the impact of digital influencerów) is simply ignorance – warns Sołtysińska.
Learn more: YouTube video on the web
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