Between 2015 and 2020, the market volume will increase in Poland from 1.77 billion dollars to almost $ 1.8 billion – should be of the latest forecasts of PwC. – A saturated market and the rapid growth of the availability of digital terrestrial television lead to the fact that the expected decrease in the total number of subscribers (at the rate of 0.15 percent. średniorocznie). Most notably, in the segment of analogue cable TV company informs.
as a result, the number of households with access to pay TV will decline in Poland between 2016 and 2020. from 10.8 million to 10.7 million But the richness of these services will grow from 70.7 percent. to 72.9%. More and more will, first of all, subscribers to TV services provided with the use of reference sites (i.e., IPTV – each year on average by 9.7%. more), as well as digital cable television (6.2 per cent. średniorocznego growth). In 2020, they will act accordingly, more than 0.5 million and 3.6 million households.
Fall through cyfryzację
According to the latest Digital TV Research, shows that throughout the region of Eastern Europe, which the company classifies as Poland, gros (44 of 64) of the largest pay TV operators (Digital Polsat in this region the largest in terms of revenue) will still connect new customers between 2015 and 2021. Those who lose, often still therefore, the consequences cyfryzowania the market. 20 of the largest operators, that is, 31%. all will celebrate the churn. However, this should not be surprising when you consider that at the end of 2015 in the region was still 25.4 million analog customers kablówek, says Simon Murray, principal analyst at Digital TV Research. It adds, often it was the people who wykupowały the cheapest analog package and when the market began to grow offer free-to-air television, went to be with her.
Internet chasing the satellite and cable
In a saturated market in Poland’s largest operators is now looking for new ways to attract new customers or, at least, to increase their loyalty. So, for example nc+ created Unlimited TV, which (after buying an expensive version of it) allows you to watch TV through the app nc+ or via the website ncplusgo.pl without the use of limit of data transfer (LTE). And UPC Poland next year will allow your customers to browse through the decoder manufactures Netfliksa. So-called OTT services (the abbreviation of the names of the “over the top”), which include, Netflix, are, however, those that are now growing much faster than zasiedziałe in the market of satellite platforms and cable networks. In Russia the growth of the home video segment based on the services of the electronic will be faster than in the world, and reaching średnioroczne rate at the level of 18.4 percent, this will lead to a doubling of the value of this field for four years, ” said Eugene Korjenevskaya, PwC partner, head of consulting for telecoms, media and technology.
Revenue from services such as Netflix or native Ipla or Player.pl will increase in Poland, according to PwC between 2015 and 2020, with 66 million dollars to 152 million dollars.
prospects for the development of the Netfliksa will remain in Poland are still unclear. On the one hand the expert indicates he nor the Polish of production and captioning, with other recent research home mediowego MEC, it follows that for access to the platform is paying, that’s good. 0.5 million Poles. Next week the platform will announce the introduction of the Polish subtitles for all available on our market offers. Poland will also visit reed Hastings, Chairman Netfliksa.
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