It turns out that half of the households in the US use online services such as Netflix or Hulu. Experts emphasize that more and more people are watching TV shows typically content on tablets or smartphones.
Interestingly, most drop-out of the use of cable is between the ages of 18 to 34 years, with 39% of them watching content on mobile devices and PCs, and 15% use dedicated devices such as Apple TV or Year. While 29% watch TV and 17% listen to the radio.
Meanwhile, the group of respondents between 50 years up 53% of the time spent with traditional television, 21% of digital platforms, and 17% listen to the radio, and 8% use dedicated Internet devices. This is understandable, since older people are not so well acquainted with modern technologies, so stay with what you already well know.
for this reason, the largest increase in users the content viewed on mobile devices, occurred in the age group over 18 years and the first quarter of this year was up 60%. The subjects in this age range, now spend with sites VOD average of 99 minutes per day (last year it was 62 minutes). In the same period there was a 1% popularity of television, which gives an average of 3 minutes, and now stands at 4 hours and 31 minutes.
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