to everybody are raised voices, that television soon going into decline. The main culprit has to be the Internet, with great force inflating in the fight for the title of the basic medium of the modern world. But actually, we can certainly put forward such requests?
There’s no denying that the dissemination and commercializing the Internet in the mid-90s has changed a lot in the practice of watching and spending free time. Television, which has reigned in all kinds of homes, she had to put up with the violent invasion of computers and appearing with them opportunities for the average consumer. Thus, it was a time when many bode inescapable collapse of the old theme, which – as is widely known – did not happen.
By the early 90s the prestigious magazine Time published an article heralding “end of an era mass audience,” so someone who likes to watch everything and constantly uses the services of television. The main reasons for such predictions was the formation of another commercial stations, each of which gave similar content, and to discourage viewers to advertising, especially since it can be avoided by watching your favorite TV series and movies on VHS or DVD. Internet was to be shortly nail in the coffin through the proliferation of pirate peer-to-peer or creation of YouTube, popularizing the creators of short amateur films.
Regardless of these black visions of the future is difficult today to say, or television is in decline. Still eager to watch the series and follow the latest news from the world during the evening chronicle, could so nothing has changed? Yes, it changed, and many, but certainly not with such drastic consequences, as it once tried to describe. The change in the thinking of the recipient was not sudden, but evolutionarily: consumers are gradually discovering the secrets of the Internet and adapted to the new medium to their needs, not necessarily giving up the previous pastimes. Paradoxically, the Network helps still in the dissemination of content produced by the TV – movie rentals online are on offer programs have long Deleted, though cult, and even Internet piracy promotes the dissemination of specific materials in the areas where they are not legally available. His time producers Games throne pride in the fact that the series is the most-knit illegally on the Web. They managed the same from weakness and strength make interesting aspect of marketing. Above all, however, the same television stations heavily advertise in the web space and reaping the enormous profits – just to mention a platform HBO Go, which allows access to selected (or all) of the material station is through the Internet (of course for a fee).
these services, in turn, pay attention to another amendment, which was introduced to the media the traditional Internet, namely the new practices watching TV. The modern viewer (called even “postmodern”) will have a greater share in this, what appears on the screen, and thus more attractive to him is self-navigate Web in search of interesting programs than to adapt to specific events, dictating the type and time display materials. Most of us can notice that today more actively give ourselves watching. When you miss an episode, we do not wait a week for a repeat, but we look for it on other platforms, usually online. Passive absorption of images we no longer satisfied and television must be reckoned with.
Although at first glance it is not obvious, a large role in the transformation of practices television had – and still has – the largest website movies online, YouTube. Starting in 2005 as a digital archive of video, quickly turned into a huge event amateur creativity, in theory anyone can be famous without leaving your own bedroom. And how it has affected the traditional media? First of all, consumers have gained new and virtually limitless source of entertainment and even education, each could be simultaneously both the sender and recipient. Today there is nothing new to us, but ten years ago it was a kind of revolution. The best evidence of the statistics that say that in recent years, users of YouTube produced more material than the three major US television stations within sixty years of its existence.
Standard demarcation for professional and amateur artists also slowly blurs, when we consider the high quality movies online and the status of the most popular artists (some of whom earn annual amount counted in millions of dollars). On the influence of the multi-million dollar view short clips also uses TV, even on a larger scale than the amateurs. Wchodziliście recently on the YouTube homepage, without being logged in to your account? The materials most strongly promoted by the site, which then appear, it is primarily known … TV programs. Mainly these are the channels of a talk show (eg. Jimmy Kimmel Live ), the entire station (eg. Tvn.pl) or the artist’s musical affiliated under the flag of VEVO, which brings together the biggest companies of the world and creates a musical hegemony on YouTube.
However, it shows rather close cooperation medium Internet with traditional, in which the benefits are drawn on both sides, not a bloodthirsty struggle to stay in business. All this means that television will not disappear widely from our homes, but rather gained a healthy competition and each new types of entertainment have emerged thanks to the Internet, introduces other content the user to have more choices.
In addition to said YouTube and other video portals online that much namieszały the tastes of the audience, a high position in television services deal with movie rentals based on activities on the Internet. The most popular of these is, of course, today Netflix, having in its offer thousands of movies and TV series and more than 80 million customers worldwide. On an unprecedented scale, it provides access to the material (for a monthly fee), both recent and those that have long disappeared from the small screen. The company was founded in 1997, but it got loud about it only in the last decade, now and access to its resources has almost every country in the world (including Poland, albeit with a stripped-down offering). The success Netflix is just further proof that consumers still love TV programs and series, but they need more control over the process of viewing yourself deciding what and when to watch. Therefore, the service adheres to its principles and produced by ourselves series provides whole seasons at the same time – thanks to disappear basic relationship between the client and the station, based on the regular daily (or weekly) screening. This meant that we can see more and more intensely, the same dosing flow of material. Once again, the power is put into the hands of consumers.
It is not without significance for the popularity series Netflix is also the fact that they are not constrained budgets television or requirements as to age limits. For this reason, they are often a lot more brutal, bold, more spectacular, and thus attractive. As you can easily guess, the Internet has a huge impact on television today – both in terms of published content, and uskutecznianych practices – but in any case does not mean that it dusk or even collapse. Television adapts to the new medium, often provides their programs on the Web, so it works on the principles of cooperation rather than competition. Through a natural course of things was the development of a new type of viewer – more active and having control.
Black visions of the future, which appeared in the early 90s, assumed rather the functioning of the Internet as a great archive, copying achievements television. Meanwhile, we now know that the Network has great creative potential – for its purposes are created new types of entertainment, which often modeled even the television. Of course, repeatedly mentioned the problem of Internet piracy still exists, but recently you will notice more and more aggressive against sites peer-to-peer. Recent episodes of popular series are no longer so easily accessible from illegal sources, as other stations fiercely fighting for their rights. Also Netflix can seem like a huge competition, but the truth is that without a permanent base of new television production this service the stream would have no raison d’être or ability to act.
So begs the unequivocal conclusion that television is still great contemporary media player, difficult to overturn or replace. Forecasting its demise turned out to be unsuccessful, but you have to remember that this is not the first such case. In the 50s, when television began to massively getting into American homes, Hollywood film studios fear watched the changes in progress, fearing the collapse of their business. Because why would people go to the cinema, since they can now watch movies at home? Meanwhile, the cinema is as good as ever, and the next blockbusters to break records at the box office. Following this path, the television did not become suddenly redundant service, but rather benefited from cooperation with the Internet. Therefore, we should not worry about a rapid and definitive end of it, but rather to enjoy the new opportunities offered to us by a variety of services.
Source: The main image: IoT Tech Expo
No comments:
Post a Comment