Television is a tabloid – Republic

This text was provoked more frequent complaining about tabloidization of the media, especially television, which is meant its final bottom. Interestingly, this complaint is not the color of the party and there is no dispute about it, because at the end of tabloidisation said both the previous and current management TVP. Everyone wants to television ambitious, clever like. The only question is – why?

The most important feature of the tabloids is … that no one reads! You met someone who admit to reading “Fact”, “Super Expres” and Boxes? I never. Despite this, these are the best-selling newspaper, everyone knows what wrote and Internet services gossip enjoy millionth “click-through”. This is because they are perfectly tailored to the needs and expectations of customers.

Exactly the same is true of television stations and other commercial media. they exist, of course, the number of recipients, so they also offer must be tailored to them, which is carefully measured, as this translates directly into money left sitting by advertisers. as a result, televisions reign drama series and fake documentaries, cabarets, sports, variety talent show and so on. it is difficult to consider this as a sophisticated offer, but, again, people just they want, even if it only serves them to truncate a nap by the receiver.

So things are on TV commercial, where the programs, viewers choose their pilots. In contrast, the public television; This to some extent financing their productions with the subscription, and if people do not want to watch what was created for their money, calling it a “mission.”

This is what has to be TVP, clearly defined its current president Jacek Kurski conference ramówkowej: “It will be a television that will appeal to a higher culture, to higher ambition, higher aspirations, who will not race on pandering to low tastes of commercial television stations.” Admit it – it sounds very good, and I think many of you would be at this signed. But when we look more closely, we see that really nothing’s not right.