Rzeczpospolita: In the near future, Netflix plans to introduce to our country not only Polish interface of its service, but also Polish subtitles and dubbing. Do you prefer to watch movies “Polonized” whether in the original version?
Prof. Artur Majer: If Netflix will make such arrangements, it means that he wants to raise themselves recipients. But I think dubbing is obsolete. If you would be interested in someone, it is the less educated – so that they do not use the websites to watch TV series. Others resort to illegal sources, which are also illegal translations. These audiences for a long time watching programs with subtitles, therefore, are already formatted.
formatted?
I mean viewers accustomed to receiving specific movies. The viewer is formatted for years, that is educated by cinema and television. In Germany, where it is widely used dubbing, recipients are accustomed to, that Bruce Willis says one voice, the teacher of German, which is assigned to this particular actor. We have such a custom does not exist.
In Poland, few people watching foreign films in their original language.
If Poles already watch foreign language programs on TV, it’s usually with a teacher. Films with subtitles will of the younger generation, which knows a foreign language, but not well enough to be able to dispense with subtitles.
Videos of the inscription is the future in Poland?
the Germans and Czechs are examples that you can “raise” a million viewers. Residents of these countries are accustomed to dubbing, while Poles – a teacher and subtitles.
Do you then act Netflix attract customers?
competes for this type of services will always be illegal websites that provide series and subtitles. But some studies show that if we have a choice, it’s more likely we are to use the original sources. Netflix has achieved huge success: it is legal, yet popular. Perhaps thanks to the Poles will be willing to use its services.
No comments:
Post a Comment