The National Council of Radio and Television in early August announced four competitions MUX 8, each channel refers to the universal, but with a particular subject by the regulator in the network schedule. TV Puls will take part in the competition for the channel with movies and one of the other three – a decision which has made by the end of the week. Dariusz Dąbski, president and owner of TV Puls, stressed at yesterday’s meeting with journalists that on the eighth multiplex will be much harder to achieve profitability than previously running multiplexes. For broadcasters already on the market will not be easy, and for a new player – very difficult. As stated by Dariusz Dąbski TV channel becomes profitable after reaching 1 percent. market share (in the commercial group), which requires a significant investment program. Maintenance costs for the multiplex terrestrial station within 10 years Dąbski estimated at a minimum of approx. 100 million zł – including the cost of licenses and fees for the operator. In addition, the matter is complicated by the fact that the new multiplex will have full coverage nationwide as MUX 1-3. It is also unclear when to start, because although the Office of Electronic Communications has chosen operator Emitel company, its competitors appealed against this decision. If the case goes to court, the start MUX 8 can be put off for two or three years, while a concession you will have to pay after its receipt.
The precarious situation of the eighth multiplex and other changes on the market, including the acquisition of TVN Group by Scripps Networks, make that TV Puls is deposited for the time being plans to enter the Warsaw Stock Exchange. The Company intends to achieve projected for this year ceiling zł 200 million in revenue. (RUT)
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