The new version o2.pl is positioned not as a service, but the web application. Its target group is the so-called internet users. millenialsów generation, which is mainly people aged 15-34.
– This interactive platform for information and entertainment for the young and the young at heart, open to the world, active, present in social media and accustomed to the way of presenting them information – lists Edith Sidwa, director of entertainment products and services of the stars in the Group Virtual Poland. – O2.pl combines the possibilities offered by social media and traditional web publishers. As the site infotainmentowa a mix of critical information and engaging entertainment – it describes.
In the corners of the home page o2.pl introduced a new functional links. One can listen to approx. 100 radio stations with service Open.fm (acquired by the Group HR in May.), The second – use e-mail, the third – watch live streaming of over 40 Polish-language television channels (including TVP1, TVP 2, TVN, Polsat, 4FUNTV, Freeze, TV Plus, TV4), and the fourth – to solve quizzes, tests and probes. – Present the television stations which, by virtue of its meaning and scope may not prohibit the placement of its signal. We act somewhat as a cable operator – explains Jaroslaw Grabowski, VP of media product in the Group Virtual Poland.
Party, each user can customize to suit your interests and needs. The first time appears the board allows to choose from 19 categories subject several which most interested in.
The service will prevail brief information about the most interesting current events and trends, as well as multimedia. – All served slightly, curiously, sometimes with a wink. There will also be elements that allow for the expansion of knowledge: quizzes, language learning, interesting quotes, so-called. amazing facts and links to English-language sources – lists Jacek Krawczewski leading the team o2.pl publishers.
A lot of materials can be viewed on the home page without having to open a separate sub-pages as they will appear on the primary layer of the site. – That’s called. construction of single-page-app, which ensures speed and consistency of the user experience. It also allows for simultaneous consumption of many different types of content, for example. Stream television and photos. By using this technology we are able to provide readers with constantly new, personalized content without having to refresh the o2 – describes Adam yield, director of the department of product development in the Group HR.
At the same time o2.pl gaining new corporate identity. It is based on the logo reminiscent of the shutter button on the camera, which will symbolize the character newsowo entertainment portal. Sign comes in many colors and with different position number 2. In turn, the master password “o2. Heart Internet, “points out that the portal contains the latest content, which live network.
Identification designed the agency BNA.
The new edition of o2.pl starts as a party desktop and mobile as well as mobile application on Andoid devices (iOS app is still verified in the AppStore and will appear in the near future).
In July this year. o2.pl recorded 3.84 million users, 625.8 million page views and 4 hours and 33:22 minutes average time use by the user (by Megapanel / PBI). However, in recent years most of the traffic on the portal – approx. 70-80 percent. users and page views – generated via e-mail, which analyzed at the end ub.r.
Representatives of the Group’s Virtual Poland expect the new scene at the beginning of o2.pl attract one million users per day, and the number of hits editorial content will triple .
o2.pl is another large site thoroughly modified in recent years by the Group Virtual Poland. In September of last year with a new logo and a homepage portal WP.pl started in March this year. WP.tv changed in June Nocoty.pl transformed into a Gwiazdy.wp.pl in July a new version Money.pl, and in September Sportowefakty.pl combined with Sport.wp.pl. At the same time the publisher closed or suspended a number of less popular thematic services, recently Smog.pl.
In August this year. All the Group of Virtual Poland recorded 17.92 million users and 3.55 billion domestic page views (according Megapanel / PBI – see the full results of thematic websites)
More information o2.pl, virtual Poland, Open.fm, millenialsi
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