In the second quarter of 2015 years Americans spent an average of 3.3 hours on the use of mobile applications, and only 2.8 hours watching television. The growing popularity of applications make it to the end of the year revenue from purchases in applications exceed those generated by mobile advertising – according to data from Flurry.
reported by Flurry numbers They show a dynamic growth of interest in the US mobile applications. In the second quarter of last year They spent their applications 139 minutes a day, and they took 168 minutes watching television. A year later, these proportions distinct change – although the average time spent on television remained at the same level, it is the time for communing with applications rose to 198 minutes.
The increase in popularity of mobile applications is also associated with a higher propensity to spend by Americans money through these platforms. In the last year shops of mobile applications generated a revenue of $ 21 billion, while advertising in the mobile segment earned $ 23 billion. According to the forecasts of analysts Flurry of this year. advertising revenues in the mobile segment will amount to 31 billion dollars while shopping inside mobile applications will grow to 33 billion dollars.
Experts from Flurry draw attention to the fact that among the beneficiaries of the growing popularity of the application are also entities associated with television, such as Netflix, Hulu or HBO which have launched their own applications. However, further in the future development of the applications market may hit the segment of traditional broadcasters, and above all suppliers of cable, who will lose viewers leaving in the direction of web platforms and dedicated applications transmitting television and offering movies.
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