As television, it is primarily the Internet – CHIP

The key finding is that video on demand (VOD) meet the needs of consumers, allowing them to simultaneously change existing habits. Consumers are spending now six hours a week watching television series, and movies streamed – twice more than in 2011. If we add to this the number of content recorded and collected, 35 percent of the materials TV and video watched is currently in the system VOD.

Further findings highlight a significant increase in the number of consumers watching video content on mobile devices: 61 percent of them now watch on their smartphones, an increase of 71 percent from 2012. When we consider tablets, laptops and smartphones, nearly two-thirds of TV content and the video is watched by teenagers on mobile devices.

At the same time, a platform for user-generated content (UGC) have a growing share in the materials TV and video watched by consumers. Almost 1 in 10 consumers watching YouTube for more than three hours a day, and one in three believes that access to content UGC on their home TV is very important. In addition, the study shows that the growing importance of platforms abound in the UGC, such as YouTube, contributed to the rapid rise in popularity of educational films and of guidance. Consumers are watching an average of 73 minutes of such content per week.

Anders Erlandsson, Senior Advisor at Ericsson ConsumerLab, says: “ The constant increase in popularity of streaming video on demand and UGC reflects the importance for modern audiences are three factors: the excellent quality of content, flexibility and the overall quality of the experience. Innovative business models that support these three areas are now essential to create interesting and attractive offers TV and video . “

• The growing popularity of marathon television: watching many episodes of TV shows in a row It begins to dominate the behavior of spectators. This trend is especially pronounced among users with a subscription video on demand services such as Netflix, Amazon Prime HBO, 87 percent of them held a marathon at least once a week.

 
• Problems with search content: Half of consumers watching TV linear TV says that every day can not find anything interesting to watch. Consumers receive previews of programs as insufficiently smart or devoid of individual character.

 
• Different packages, different attitudes: Twenty-two percent of consumers who have never held a paid subscription television, pay additional services (OTT).

 

• linear TV is still dominated: the popularity of linear TV remains at a high level, mainly due to access premium content and live programs such as sports broadcasts, as well as through social value. In this dimension, television receiving linear TV often functions as a central place “hearth and home”.