TVs disappear from their homes consecutive poles. Proudly they tell you on the forums how much they are happy that they got rid of the “boxes of foolishness” and complain about the quality of the content presented on television. New receivers increasingly used not to watch TV and work with gaming consoles, streamowania selected movies or watching them on the big screen when connected to a computer. SmartTV platform provide us with a number of applications that replace in some areas, computers or smartphones.
More than half of consumers admit they are watching video content available on-demand at least once a day. Even in 2010 it was only 30 percent. It is not even surprising, as is well known, that such platforms as a player, Ipla, etc. iTVP win availability of materials “on demand”. We watch these programs, that we want and that’s his choice when convenient.
More and more often when watching video will replace the TV screen or monitor for your smartphone . From 2012, he recorded 71 per cent increase in the number of consumers using TV on their phones. Users most often watch in this way, short films created by other users. To watch longer use materials most tablets. It is known, a slightly larger screen – a better experience and convenience of content consumption.
YouTube increases its advantage over other sites when it comes to the time of service. In its June 2015 years Ericsson Mobility Report, it was reported that YouTube is responsible almost a half of the total video traffic on mobile networks . The report TV & amp; Media Report 2015 reported that nearly 10 percent of consumers watch content stored on YouTube by … more than three hours per day .
One in three respondents think that it is very important for him to access their home TV to the content offered by YouTube and other services UGC – content produced and broadcasted by end-users (as opposed to the content of traditional media, which is created by a professional example. writers, publishers, journalists, broadcasters, producers). On these platforms the fastest growing popularity of educational films and video guides. Consumers admit that watching weekly average of 73 minutes of such content .
More and more users use the so-called. binge watching or marathons television – watching at least a few episodes of TV shows in a row. Binge watching becomes the dominant trend among viewers, especially those who use VOD services such as Netflix, Amazon Prime HBO Go. 87 percent of the subscribers of these services is carrying a marathon at least once a week.
This is just mainly due to increasingly greater access to video content on multiple platforms: television stations allow players to free viewing of TV series, guides, news, shows, etc. They are available on many platforms – PCs, tablets, smartphones, SmartTV … Online services video (like YouTube) are also available on mobile equipment or the TV. Freedom in deciding about the program or movie that we want to see, and unlimited possibility scroll, pause or stop watching at a certain point and return to it on a subsequent occasion gives consumers something they desire in every area of your life – free .
Now we just wait for developments when the Polish enters long-awaited Netflix. Is traditional television has a chance to be completely displaced from the podium?
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