As television, primarily on the Internet – Virtual Poland

  Ericsson has published the latest edition of the annual report, Ericsson ConsumerLab TV & amp; Media Report. This is one of the largest studies showing the habits and customs of consumers’ television content.
 

 The key finding is that video on demand (VOD) meet the needs of consumers, allowing them to simultaneously change existing habits. Consumers now spend six hours a week watching television series, and movies streamed – twice more than in 2011. If we add to this the number of recorded and downloaded content, 35 percent of the materials watched TV and video is currently in the VOD system.
 

 Further findings highlight a significant increase in the number of consumers watching video content on mobile devices: 61 percent of them now watch on their smartphones, an increase of 71 percent from 2012. When we consider tablets, laptops and smartphones, nearly two-thirds of TV and video content is viewed by teenagers on mobile devices.
 

 At the same time, a platform for user-generated content (UGC) have a growing share in the materials TV and video watched by consumers. Almost 1 in 10 consumers watching YouTube for more than three hours a day, and one in three believes that access to content UGC on their home TV is very important. In addition, the study shows that the growing importance of platforms abound in the UGC, such as YouTube, contributed to the rapid rise in popularity of educational films and of guidance. Consumers are watching an average of 73 minutes per week of such content.
 

 Anders Erlandsson, Senior Advisor at Ericsson ConsumerLab, says:
 

 - Solid growth in popularity of streaming video on demand and UGC reflects the importance for modern audiences are three factors: the excellent quality of content, flexibility and the overall quality of the experience. Innovative business models that support these three areas are now essential to create interesting and attractive offers TV and video.
 

 • growing popularity of marathon television: watching many episodes of TV programs under the government begins to dominate the behavior of spectators. This trend is especially pronounced among users with a subscription video on demand services such as Netflix, Amazon Prime and HBO. 87 percent of them held a marathon at least once a week.
 

 • Problems with searching the contents: Half of consumers watching TV linear TV says that every day it can not find anything interesting. Consumers receive previews of programs as insufficiently smart or devoid of individual character.
 

 • Different packages, different attitudes: Twenty-two percent of consumers who have never held a paid subscription television, pay additional services (OTT).
 

 • Linear TV is still dominated: the popularity of linear TV remains at a high level, mainly due to access premium content and live programs such as sports broadcasts, as well as through social value. In this dimension, television satellite receiving line often acts as a central place “hearth and home”.