NBC audited program aired on TV Puls February 21 this year. in the chair. 8-10 and 18-20. In each of the four hours the station has exceeded the allowable limit of 12 minutes. Exceeding ranged from 1 minute to 1 minutes and 50 seconds. In any case, the issue was caused by material that NBC deemed self-promotion (in accordance with the Act rtv self-promotion is advertising). In the morning they were such. Footage (abbreviated programs) and read by the teacher words: “In a moment, in the Junior TV Your favorites, or The Flintstones” or “No one can resist penguins from Madagascar,” and in the evening: “Watch movies non-stop” and “You’ll feel the excitement you are looking for.” The regulator is classified as self-promotion because of “marked emotional” and persuasive character expression. – Without these features information about the next program positions would be the announcement of the sender and do not form part of the advertising to the limit – says Katarzyna Twardowska, a spokesman for NBC.
TV Puls has not commented on the matter. In the course of the proceedings conducted by NBC broadcaster explained that it did not issue self-promotion, but the announcement, which “in order to create more attractive for spectators form of” added “descriptors” and that, in his opinion, the determination of the type “favorite characters” do not change ” nature of the message “. The upper limit of penalty for exceeding the limit advertising is half the annual fee charged by the sender pays for the disposal of frequency (in the case of TV Puls in the year. Fee is 987.76 thousand. Zł). In this case, however, the regulator imposed a penalty of a much lower – 15 thous., He took into account, inter alia, the fact that in the years 2004-2014 sender was not yet punished financially, and that gave NBC about the “issue guidance to employees” to remedy “messages, which may be disputed.” (RUT)
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