From the TV audience research Trwam European Institute of Studies and Analyses show that in the group of 2015 respondents over 33.2 percent. Poles watching this medium. Extrapolation on the population estimate indicates that the Polish residents of 15 years and a population of 32 670 thous., Gives a figure of 10 846 440 viewers. This is the highest audience ratings of television in the history of research.
The high viewership proves that TV Trwam strengthens its position in the Polish TV market. This became possible also thanks to its entry into the multiplex DTT viewers because this facilitated access to the media, and now gives tangible results in the form of growing popularity.
Also high are the indicators of programming, which is recognition among consumers. You can see that more and more hits on their tastes and needs. If the viewer for a long time using the programming of the station, it shall enter into its rhythm. Recognizes each band and begins to read the present method of narration. Presented earlier indicator confirmed that this process also occurs.
Television Trwam encouraged to watch and learn from the wealth of its offer in a continuous, linear. What can not be said about the “shredded” other program – public or commercial – station. It can be concluded that the content transmitted through this medium are selected with deep deliberation, and its line of software is carefully tailored to the needs of the audience.
This all makes the result more and more people choose Trwam Television as a source of information about surrounding reality and – not least – accept the message for Christian formation.
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