Traditional TV will disappear for 16 years? And where there! – Gadzeto Mania

Head Netfliksa said that this is the end. By 2030, there will be traditional television, as once the cab disappear, to be replaced by a car. Sounds like a good headline? Yes – a good headline and nothing more.

A week ago, I wrote about the fact that Netflix already consumes 35% of the Internet traffic in the United States, and that with us too, so be it. Today Virtual Media cite boss Netfliksa that says that television can now curl . Are you sure this is so?

Television disappear, like a horse and cab

Reed Hastings Netfliksa their strong arguments made at a conference in Mexico City. He said that the market is evolving, which completes the disappearance of traditional television in 2030 . All because I no longer needed, as no longer needed workhorses, when the cars. Something like a television program completely disappear from the public’s mind, to be replaced by an online variant of the television.

Hastings is convinced of its case and recalls that it has already happened in the past deliver accurate estimates. In 2013, he wrote, for example, that the subsequent television broadcasters recognize the power of the Internet – and please, until three US TV channels (HBO, Showtime and CBS) decided to run separate VoD services . The revolution is happening before our eyes.

Netflix – 50 million viewers, the Super Bowl – 112 million viewers

The problem is that if you compare the dry numbers, it is a revolution for the time being held at the micro level. Yes, Netflix, which this year exceeded the magic number of 50 million users worldwide, is power. Yes, Americans use it like crazy, leading to despair ISPs. But at the time of a traditional television nothing terrible happens. Final of the Super Bowl in 2014, gathered in front of TV 112.2 million Americans and was the most widely viewed in history. All these people sat in front of TV at the same time. “House of Cards” with the audience which does not yet dreamed of.

In Poland, these disparities are different in scale, but you can see them as clearly. Just look at the the results of sporting events and popular series, often watched by 10 million viewers or more at a time. Meanwhile, VoD services for millions of users have not yet even dream.

In the US Super Bowl in Poland – jumping • Fig. Flickr / Marcin Chady / Lic. CC to

match on television, comment on fejsie

Is it going to change? For sure. Reed Hastings is right in saying that services such as Netflix will soon grow beautifully. But traditional television is very far from sharing the fate of the horse and carriages. All because taught us to not thinking, not taking the election. For years we watch the same programs on the same channel. We are too lazy to change it, and if we happen to look at when watching TV to the Internet, mainly in order to write fejsie “played a!”. I enjoy the sense of community that gives us at this time while watching the same TV.

For those who like and want to make more complex choices to be watched programs is still a minority. Indeed, growing in strength, but at the moment having nohow to the masses watching traditional TV. 16 years is not enough, so the situation is reversed.