According to estimates Starlink media house, from January to September this year. actual value of the Polish advertising market amounted to 5.1394 billion zł, about 129.6 million zł more than a year earlier, an increase of 2.6 percent.
Spending on TV advertising grew at an annual rate of 6 3 per cent. to 2.66 billion zł, in the Internet – by 6.4 percent. to 1.16 billion zł, and on the radio – about 6.4 percent. to 400.9 million zł. But spending on outdoor advertising decreased by 1.7 percent. to 317.7 million zł, and in movie theaters – by 9.3 percent. to 60.2 million zł. The largest declines occurred in the press advertising: newspapers by 19.2 percent. to 221.5 million zł, and in magazines by 15.4 percent. to 313.9 million zł.
When it comes to advertisers, the expenditure has increased ten market sectors, a limited six. According to Starlink to the overall growth of the advertising market in the largest extent, contributed to higher expenses drug manufacturers and pharmaceutical and FMCG industry. Investments of this second sector grew by 0.5 per cent., Mainly due to the increased budgets and beverage manufacturers of spirits associated with the football World Cup and the summer season.
The main advertising sector is trade in which markets have the largest budgets multi and discount stores, grocery stores and wholesalers, followed by – shops with household appliances, consumer electronics, and sports, as well as drugstore chains and e-commerce services.
On the other hand, total expenditure increases six other industries (automotive; media, books and CD / DVD, free time, household items, furniture and decorations, apparel and accessories; other) amounted to 126.6 million zł.
But among sectors restricting advertising budgets recorded the largest declines in finance and telecommunications – a total of 47.2 million zł, or 4.5 percent.
More Info: advertising market, advertising spending, television advertising, advertising Internet, press advertising, advertising in newspapers, advertising in magazines, outdoor advertising, outdoor advertising, radio advertising, cinema advertising
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