Polsat in the black. Increase advertising revenue – Media2.pl

In the third quarter station Polsat audience remained a leader in the commercial group, in spite of the continuing process of market fragmentation and Polsat Group, thanks to the success of the fall schedule, very good performance channels Volleyball Polsat and TV4 and joining station TV6, recorded the highest market share. The total viewership of the Group for the 9 months of this year are in line with our long-term strategy. Our revenue from television advertising and sponsorship, both in the third quarter and the first 9 months grew much faster than the market, through effective sales strategy in the growing advertising market – says Maciej Stec, Board Member, Digital Polsat SA and Polsat Sp. z oo

viewership of TV Polsat channels:
• In the third quarter. Br. Polsat was the leader with a total audience share of 24.1% in the commercial group. Main channel Polsat was the leader of the audience with a score of 12.8%, while thematic channels reached 11.4% market share,
• In the first 9 months of this year. Polsat also occupied the first place in the main channel audience with a score of 13.2% and channels with a score of 10.2%, giving a total audience share at 23.4%.

Position Polsat TV advertising market:

 • Polsat reported more than 19.5% increase in revenue from advertising and sponsorship zł to 198 million in the third quarter. Br., Providing a 26.3% market share (up from 24.1%),

 • In the first 9 months of this year. revenue from advertising and sponsorship of TV Polsat increased by 17.6% to 673 million zł, mainly due to improvement in the TV advertising market, organic growth Polsat channels at a rate higher than the market and the consolidation of the results of TV4 and TV6, so that the Group’s share market share increased from 22.9% to 25.3%.

The financial results of the segment broadcasting and television production remained in the third quarter. under the influence of one-off events, such as the sale of the company’s RS TV, acquisition of Polish media and FIVB FIVB Volleyball World Championship Poland 2014. But what is important Polsat revenues also grew organically, thanks to much better growth rates in revenues from advertising and sponsorship compared to the dynamics of the entire TV advertising market. However, the costs adjusted for these one-off events decreased by 5%. In summary, all the time you can see the positive impact of sustainable management of the supply of programming on TV Polsat results – says Tomasz Szeląg