publication: 13/01/2016
Update: 13.01.2016, 21:52
Nearly half of Polish viewers declare that they would be able to purchase access to individual channels, which use the so-called. model a la carte.
This percentage increased from 45 per cent. up to 48 percent. this year – according to research MEC media house. – Among the clients of the various types of television, to the greatest extent such offer, customers would be interested in satellite operators (52 percent.). In terms of operators, the greatest interest in television a la carte express customers nc +: six out of ten would like to buy a single TV channels – gives the company.
It is quite popular pay-TV customer request also in other markets. With Irdeto’s research shows that television a la carte would be 58 percent. clients paid TV services in the US, 54 percent. in Singapore, 46 percent. in Australia and 42 per cent. in the UK. – Expectations of spectators and entrants are contrary to the interests of the dimension of freedom of access to the channels. Viewers want to freely choose the channels in their packages because they rarely use the large pool of channels available in your offer. Last year, three-quarters of the time watching the Polish viewer aged 16-49 years accounted for 25 stacji- notes Joanna Nowakowska manager. Communication and market analysis in the MEC. Model a la carte will be happy to greet every other client UPC, Cyfrowy Polsat and Multimedia, and 45 per cent. Vectra clients. Most frequently chosen for individual purchase channels: HBO, Discovery (at 48 per cent. Of responses) and Canal + and National Geographic (by 37 per cent. Of responses).
Check our or register and read free of charge for 30 days
you have an account on the site –
- The electronic edition of” Rzeczpospolita “
- Modern application on the smartphone and tablet
- Access to events, economics, plus or minus on the site www.rp.pl
The Standard Package
from:
4,92PLN
per day
Show
Have a problem? pomoc@rp.pl
No comments:
Post a Comment