The story of Friedzie Caplan begins banal. Born in 1923 in Los Angeles, middle-class family, she graduated, got married, she gave birth to the first baby girl. And then he began the story right. It has taken office work in a food company aunt and uncle.
– When I accepted the money, asked customers whether they want to buy mushrooms – says Frieda. – Then they were considered a treat. Most do not want to, but responded network of stores. The caller wanted to use mushrooms in advertising on Thanksgiving. After a week made a huge order. I called all growers of mushrooms, but the mushrooms sold out. So I got to my kombiaka, with his daughter in beta.
It worked. She merchandise, which was looking for.
– started to import other goods specialist, for example mango – says the next phase of work. – Then you were a rarity, as red grapefruit.
She founded her own company, although it was a time where women were not involved in such activities yet. But Frieda did not see the problems, but it – solved. As a supporter of crossing barriers after six months searching undertaken on the customer’s order, that she found her “Chinese gooseberry”. Changed his name to kiwi.
– I was looking for half a year – he says in the film Frieda. – I had no idea what I’m looking. I do not even know what it looks like.
The first 240 frames with kiwi sold four months, but did not discourage her for further action.
– When she discovers new fruits like kiwi, kłębian, rambutan, pitaya, very exciting – reveals one of the collaborators Frieda. – I do not even think that Americans would never buy the fruit.
Frieda was ahead of its time for forty years.
– In 1990 “Los Angeles Times” published a list of people from Southern California, which had an impact on the entire nation – says Frieda Caplan. – There was Jane Fonda, the one from Disney, Mike Eisner, and me. I could not believe it.
When I assumed the company, the offer it had 60 species. Currently, there are about 600, of which at least 200 Frieda yourself introduced to the market.
In 1986, as President of the company Frieda’s Finest Produce Specialties acquired a daughter, Karen, but Frieda did not she retired.
It has been more than 90, but life is still up to date – even writes e-mails.
– I’ve always been an activist – admits Frieda. – Women Against Firearms Centre to the fight against poverty. To take part in governing the country and the world, you need to have knowledge. A man must be aware of and know that there are different sides of the coin.
For merits in the field of agriculture, entrepreneurship and the food industry University of California gave her an honorary doctorate.
The premiere of American Document ” The queen of fruit “on Monday February 1 of 22 in Kitchen +.
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