From 3 to nearly 6 hours – enough time each day young people spend using the Internet. Lower score refers to the age range 7-16 years, while higher refers to a far narrower age group 15-16 years. How does against this background the classic television? Well, the average score is 2.1 hours, so we can stop talking a matter of fact the rivalry. However, the figures do not contain very important fact, which is still the majority of people seem to forget.
The source of the data exchanged in the text Childwise British agency dedicated to the analysis of the ’90s behavior in children. A behavior constantly undergo changes – the current picture clearly shows the direction in which they will occur in subsequent years. In theory, the classic TV has a solid foundation to worry, because the time spent in front of screens are mainly the time spent with a smartphone in hand, tablet or against your computer. Interestingly, in 2000, young people spend watching TV about 3 hours each day, now this value from year to year declines.
An important issue in this topic are content to watch. The leading YouTube and “entertaining” content – as much as 74% of young people on the site Google just watching videos. No doubt the young audience have their favorites and favorite channels devoted to specific topics, for example, one third of them declare frequent viewing of programs “how to” on, among other games. Intriguingly presented to the lack of having your favorite TV program in more than 30% of viewers in the age group 15-16 years.
But do not forget about services, where TV content are added. Here the competition is pretty big, but unscathed out of this skirmish Netflix – half of those questioned confirmed just watching materials on this site, and here too and was followed by ITV1 and BBC1, which is the most popular British TV channels. All this is due to lack of willingness to adapt to the time of the broadcast program. Only a quarter of teenagers are able to do so, and the remainder young viewers prefer to watch programs and series if it so chooses.
Does this state of affairs should worry typical television stations? Most of them are ready for the “modern method of watching,” or offering materials in the model VOD. Note, however, that almost all offer services such as BBC iPlayer or our native IPLA and the player would not be available were it not for productions written specifically to air on television. Looks a little different in the case Netfliksa, Amazon (Prime Video) or Hulu, but then an assortment of these platforms mostly made up of the titles in the first place available on television. Production created with a view to debut on the Internet arrives, a pioneer in this field remains Netflix, but more and more companies decide to take such a step following the trail of a giant. He did this as our Player.pl, which clearly pleased with the results of the audience, which failed to reach the show Web Therapy.
It is very difficult today to judge how it will look in the future when mature people taking part in the survey. In their place, there will be young people with similar or even more extreme preferences, but do not know if with age does not appear the desire to commune with standard TV programs. Watching TV still for most young people is associating with a large-screen TV, only a small part of them is interested in watching TV shows on your smartphone. I dare say that habits and interest in the object associated with YouTube and materials available there will not change with growing up. Can be changed for this subject watched programs, and these as we know YouTube is missing.
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