TV a la carte. The packages too many channels – Wyborcza.biz

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– Almost half of Polish viewers would like to to television operators to sell access to individual channels, and not only the whole package stations – study shows the media agency MEC Design Cyfrowizja II.

You can purchase individual stations are primarily interested in men and young residents of the largest cities.

With such a service would benefit most recipients pay-TV. The greatest interest in television a la carte express customers of NC + – six out of ten of them would like to buy individual channels.

HBO and Discovery at the forefront

In the ranking of most popular stations run HBO and Discovery. Just behind them were Canal + and National Geographic. Very popular among viewers enjoy in this sales model (if it existed) sports channels – every fourth respondent would place them in the offer. Here govern Polsat Sport, Eurosport and Canal + Sport.

The scale of interest in the offer a la carte menu has grown over the past few months. When in the spring of 2015. MEC investigated the interest in such a service only among Internet users (who are a little more interested in the model a la carte than the average television viewer), declared them 45 percent. respondents. Increased interest in buying a freer model may be due, among others, the development of VOD (video on demand), which tempt viewers freedom of choice and access.

The operators, however, do not look at the preferences of customers with enthusiasm. – This model of selling hits in the interests of operators and broadcasters who, after include They multiplied in recent years the number of channels within their group in order to sell them to operators and viewers in packs. Buying stations that actually want to watch, it means buying cheaper. The operators are trying so rather keep large packages of channels and add to them a variety of services, rather than dismantle the current model sales – says Joanna Nowakowska of a media agency MEC.

Channels to choose

– Despite the undeniable advantages for the audience a la carte system is not popular in the world. In addition to Canada, where his offering will be mandatory, and the United States, where there is still a niche on the few markets you can find it – notes Wojciech Kowalczyk, head of sales and marketing at Modern Times Group, one of international media groups operating in Poland. And he adds: – The main problem with the general introduction of a la carte stems from economic aspects. The technical costs of delivery of television services to homes – especially on such a fragmented market – are relatively high, which is reflected in the price of services. For such a system to be effective, the basic package would have cost more than are the current rates (from 10 to 40 zł). In addition, each station would cost a few pounds.

Why so look for?

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