Traditional TV has long been increasingly criticized and it’s hard to argue with the statement that she gives more reasons for doing so. If the average viewer does not upset advertising blocks, which together last longer than the intermittent them program it hits him growing backlog of mass slurry addressed to less and less demanding customers, thus carrying less and less content, which displaces rather unattractive intellectually entertainment . TV for a few decades before the popularization of the Internet, it became the primary source of information, knowledge and entertainment. For several years it is changing, and recent studies show that the younger generation of television more often simply avoid.
Cons contemporary television is one thing, but on the decline its popularity was affected by a technical development, including development of the Internet – eg getting faster and cheaper Internet connections through which today one can easily watch streaming video at even very high resolutions. The Internet is now a very rich source of information, knowledge and entertainment, and television industry apparently is doomed to failure. Childwise organization since the mid-Nineties constantly monitors the behavior of children and adolescents. From her research it shows that today people aged from 7 to 16 years already spend 3 hours a day on the Internet, while TV spend an average of only 2.1 hours. Even 15 years ago, the same age group on average spent watching television three hours a day. It is worth noting that young people aged 15 to 16 years on the internet a day already spends up to five hours.
In the age group of 15 to 16 years already as much as 75% prefer to watch TV series via the Internet on the computer, instead of sitting front of the TV. 60% of people of the same age group prefers to watch TV series on your smartphone, tablet or through a laptop. Research shows that children and young people is the most popular Netflix, which studies broke all TV stations. Childwise also notes that today the most television programs are viewed by young people via smartphones. At the same time it observed rapid rise in popularity of tablet PCs, which already has 67% of the respondents between the ages of 7 to 16 years.
The same survey shows that the most popular among children and young people online service is YouTube, which is their most common purpose of browsing the Internet. Half of this age group the most common uses of YouTube watching music videos or short film materials, with emphasis on the humorous productions, as well as various guides (often on computer games).
Not only the TV is on trial among the youngest. Childwise states on the basis of his research that portable compact disc players are becoming less popular, and in their place are increasingly addressing mobile phones and smartphones. It’s just probably not a big surprise.
traditional television with a rigid program broadcast that her misfortune richly filled with content greater emotional charge than intellectual, and in addition are interrupted sometimes kilkunastominutowymi advertising breaks, apparently she digs the grave. The world has changed in this matter first YouTube, then rapidly expanding VOD service. A good example of a change of approach for the reception of the content is even Arvid Ulf Felix Kjellberg, known as Pewdiepie. YouTube became famous for a series of Let’s Play, depicting video games. Pewdiepie currently has 41 million subscribers, and his videos have been accessed nearly 11 billion times. As for VOD (Video-on-Demand), the Internet users have a choice of platform payable and free. In the latter case, profits are derived from advertising and only appearances may suggest that they are not popular. On the one hand, generally advertising in free VOD is less than a traditional TV, but the most important is one thing – the viewer chooses when he wants to watch a particular content. With this traditional television is not able to fight.
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