As explained in a letter to contractors Martin Gudowicz, Director of TVP Advertisement trade policy for 2016 was based on rules this year, as well as experiences from customer service.
What is new is broadening the range investments, for which the open budgetary limits. “We consider this an important step towards further enhancing transparency in the marketplace solutions” – Gudowicz wrote in a letter to advertisers.
This year, the agency used a six investment thresholds – in 2016 there will be eight. So far, the lowest cluster comprised of advertisers with annual expenditure to 1 million zł. Now split into two: the 0.49 million zł and from 0.5 to 0.99 million zł.
The highest threshold is currently still in force consisted of advertisers spending more than 5 million zł – for such investments discounts negotiated They were individually. Now the highest cluster relates to investments in excess of 6 million zł and only when such expenditures advertisers can negotiate the terms and conditions individually.
The lowest investment discount is up to 30 percent. (with spending to 0.49 million zł per year), and the highest – 45 percent. (with spending from 5 to 5.99 million zł).
Remain unchanged rebates for the purchase of pricing. Up to 5 percent. rebate will get advertisers who allocate for the purchase of price-list from 50 to 59.99 percent. your advertising budget. While those marketers who spend the entire budget for the purchase of pricing can count on 30 percent. discount. Discounts are applied separately for main channels (TVP 1 and TVP 2) and for channels.
10-percent discount is provided for new advertisers TVP, ie those who do not advertise on TV antennas Polish at least 12 last month.
Advertising Office TVP is the second next to TVN Media television advertising agency, which shall publicly announce the rules of advertising sales for the coming year. In the case of TVN Media investment threshold entitling them to individually negotiated discounts of 20 million zł.
Polsat Media, as passed Wirtualnemedia.pl, Stanislaw Janowski, its managing director, did not disclose information about the level of expenditure on which advertisers granted there are discounts.
More information Television Poland, TVP1, TVP 2, News, M love pricing advertising, television advertising
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