publication: 12/06/2015
Update: 06.12.2015, 22:24
According to the latest forecasts of IAB Europe, this year for the first time in the history of advertising spending on the Internet will catch up with television. In Poland a distant prospect for the time being.
As estimated IAB Europe, online advertising market, which in 2014 was worth almost 31 billion euros at the end of this year will most likely overtake television (33.5 billion euros in revenues 2014.) and the next will be the leader of the advertising market in Europe.
– IAB Europe and partnering him at trial firm IHS have had data for online advertising expenditure on other media – says Vladimir Schmidt, president of IAB Poland. – From this arose that if you continue to the end of the current dynamics of their ad revenues, online at the end of the year, which is about now, just catching up with European television.
Check our or register and read free of charge for 30 days
you have an account on the site – sign
- The electronic edition of “Rzeczpospolita”
- Modern application on the smartphone and tablet
- Access to events, economics, plus or minus on the site www.rp.pl
The Standard Package
from:
4,92PLN
per day
Show
Have a problem? pomoc@rp.pl
No comments:
Post a Comment