The popularity of digital terrestrial television begins to be not at hand, providers of paid services. Almost every third person using them are considering to resign in favor of the free offer. At the same time decreases the number of holders of terrestrial who plan to move to pay.
The implementation of the agency MEC study “Project Cyfrowizja II” clearly shows a disturbing for pay-TV providers trend. What is true in scale, the percentage of people considering giving up satellite or cable for digital terrestrial fell from 30 per cent. to 27 percent. However, it also dropped the number of people planning to migrate in the opposite direction – with 20 percent. to just 15 percent.
Currently, the pay-TV uses 66 per cent. households. From year to year, but that number is falling. Cyfrowy Polsat remains the leader with 3.5 million subscribers. Second place belongs to the NC + with 2.1 million, and the podium closes the UPC with 1.2 million customers. The biggest problem, however, has just NC +, as much as 35 percent. his clients over the last year have considered giving up the offer. In the case of Cyfrowy Polsat is 23 percent. and UPC – 31 percent. The reason in most cases is simple – too high a price. However, respondents also pointed to insufficient offer and rare watch TV.
Ground Digital TV is becoming more attractive for the casual audience. Currently in its framework they are offered 24 channels, and next year is slated for release until 7 new, of which 4 will be provided by commercial broadcasters. DVB-T is also quite diverse offer – we can find here premium movie channels, sports, music, news, documentaries and ogólnotematyczne (those so far dominated). Each therefore has a chance to find something for themselves, but I’d be lying saying that it is perfect. Many channels available through digital terrestrial television disappoints its offer software, serving the same reheated pork chops and replays. Sometimes you get the impression that they take place at the multiplexes just to not let here more valuable competition.
The problem of pay-TV wrote some time ago, when examining a daily basis showing the number of channels watched by Americans. Offers of this type is not enough that force us to sign a contract for two years, it’s still torpedo dozens of worthless channels. Sam I am convinced about it constantly. Paying 50 per month’ll have a 100 channels, of which I watch only a few.
It is hardly surprising, therefore, that user preferences are and not others. The 24, and soon 31 channels is a very attractive proposition – especially since we do not pay her a dime. It is a pity that this amount does not yet go hand in hand with quality. It is clear that viewers are missing some channels on free television. The ideal solution would have the opportunity to simply buy them (each separately) for a nominal monthly fee. Perhaps someday DVB-T in Poland reaches such a level, which probably would hit even harder in paid services providers and their packages of 100, 200 or 1000 channels.
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