The survey shows that Poles are still pleased to offer digital terrestrial television. 70 percent. all respondents and nearly 90 per cent. viewers of this TV believes that the offer of free TV is better than ever. Among the clients of platforms and cable networks – so those with significantly higher (according to studies) expectations of the TV – the percentage believe that the free TV is better than ever approx. 60 percent.
The most satisfied with the changes that have occurred on offer are residents of villages and towns below 20 thousand. residents as well as young viewers (15-24 years).
The audience of DTT missing but mostly documentaries, sports and movie. – Indications of terrestrial viewers are not surprising to the extent that they offer in comparison with paid is actually modest in the document area, sports or film. In the segment paid in this theme fits into dozens of channels, while offering terrestrial only three are so profiled (Focus, Polsat Sport News and Freeze) – says Joanna Nowakowska manager. Communication and market analysis in the media house MEC.
The Hunger document coincides with indications of viewers on their “multiplex dreams”. It is a station in the segment of the document / nature / travel, namely Discovery and National Geographic, are most often cited by respondents as those that would like to see the offer terrestrial television. In their rankings also rank high AXN, so movie channel and Eurosport.
The MEC also checked, which viewers station pozbyliby of multiplexes, if you could thus be expanded with new channels. Most respondents would abandon in such a situation with TV Trwam, and nearly 40 per cent. respondents – of Polo TV. On the other channels give up already much lower percentage of the respondents.
Among the lowest rated channels also leads the TV Trwam regarded as rather or very dull by the majority of respondents (57 percent.), Followed by followed by Polo TV ( 35 per cent.), TVP Polonia (26 percent.), TVP ABC (22 percent.) and Polsat Sport News (22 percent.).
– The result of TVP ABC stations to children, it should be approach with caution because the study corresponded to those aged over 15 years old – notes Nowakowska.
The survey was conducted in late October on a sample of 1.1 thousand. respondents.
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