Recently, I wrote about that Poles spend more and more time in front of TV . Meanwhile, data collected from around the world are throwing this trend a completely new light. If you work in the media and your business depends on traditional television viewing, in your place I would start strongly stressed.
The Polish Statistical spectator in the first half of 2015 he spent more time in front of the TV than in the same period a year ago. Not much more, because only a few minutes, but still. Only that time spent watching TV is not synonymous with time watching TV. If you’re wondering how the condition of the television alone, here are the answers.
This is a graph drawn from Nielsen data commissioned by The Wall Street Journal. As you can see, the indicators over the last five years is devastating. Ostensibly this is contrary to the Polish research where time watching TV constantly growing, but once again emphasize that Nielsen data relate to the same watching TV. The conclusions of the chart are clear:
Young people do not watch television.
The younger the age group, the faster loses interest in television with every passing year. People aged 18-24 years by 32% watch less TV than five years ago. Very similar situation for the age group 25-34, though here a decrease of 23%. Middle-aged people spend on television only 10% less time than five years ago, while the 50+ age group, the change is very small.
It is worth noting that the biggest declines have occurred over the past year. For this declines have occurred in every age group studied. Again, the younger the audience, including former stronger. If you do not happen any miracle, it is not difficult to imagine a similar graph for five years. Few will then watching TV, especially since the graph begins consider another generation that was born and brought up in the Internet age.
Television 0: 1 Internet
The reason for this state of affairs can be only one. It is the development of the Internet and social networks based on the video. It started with YouTube, but today these sites is much more, such as Periscope, Vine, whether Snapchat. Videos are now an integral part of many of the most important modern Internet sites, such as Facebook, or Instagrama.
For young viewers concept of linear TV viewing is becoming more and more abstract. Since the Internet is all that is why the viewer has to be limited to events TV? Why do not watch it on whatever we want, when you want to feel like it? For a young TV viewers is simply a step backwards.
dies television, long live television!
Broadcasters TV content actually have nothing to fear, because if the present trends, the days of their businesses are numbered. The same can not be said about television producers. You can sleep peacefully, especially in the era of flourishing modern systems of Smart TV, podżeganych by contention console and PC market itself, which is increasingly having an affair with a living room. Just to mention computers NUC and Steam Machines.
One thing is certain: my generation more boldly begins to move away from the television. Perhaps we are the last generation watching TV. For the next generation of television will be what for us is a fax machine.
* The image in the header: Shutterstock.
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