The construction and home renovation, interior design, decorating gardens, full of colorful dishes and exotic travel – so Sripps defines Networks Interactive entertainment that creates a TV machine. The media giant, holding, among others, channels HGTV, Food Network, Travel Channel, DIY Network and Cooking Channel goes further by investing in new technologies, cable “on demand” and personalized – “on demand” customer. Reaches an increasingly larger group of youth and young Americans. Hence a program in which children compete burning cakes and Travel Channel broadcasts a new program family traveling through Asia, which has multitude of adventures. Chefs invented, however, that the images fresh food cooked in the Food Network will be on the Snapchata. For what? Because of this, viewers expect – for them is television.
“all in the family”
Scripps Networks Interactive is a family business with a long tradition. 140 years ago, in 1878. forefather media empire Edward Willis Scripps in Cleveland, Ohio, begins to publish a newspaper – Penny Press. In 1935, the family invested in the first radio station. Television content begins to form in 1947, in 1994, started the first cable TV. IN THIS same time launches dedicated facilities houses and gardens channel HGTV (Home and Garden Television), the company’s flagship product today. Three years later he takes over the channel Food Network, putting on a culinary content. Further investments are channels DIY – DIY Network and Great American Country, promoting the American way of life, music, cuisine and travel. Travel Channel operates under the aegis of the Scripps since 2009. In subsequent months, American tycoon invests in the Cooking Channel.
The successes in the television market owners tend to divide the company into two companies. Since 2008. There are two parallel entities – Scripps Company, still issuing newspapers and Scripps Networks Interective, focusing on lifestyl`owej television. – Everything but the family who regularly meet and agree on the policy assumptions the company – marks Burton Jablin.
rap star and handsome brothers
– Television is the recipe for a wonderful dinner or ingenious renovation of the house. Details can be found after the broadcast segment on the internet and see pictures on your phone. We have to act comprehensively – Jablin says, explaining the secret recipe for business success. However, there are audiences who do not need advice construction, not cooking and travel. – They’re watching TV, because it is fascinating. They see something beautiful, unknown and ingenious. It works like a magnet – explains Jablin.
attract interesting formats and personalities, which producers meticulously look up programs “reality show”, in restaurants and on blogs. Therefore, titles are often associated with the hosts of programs. “The hotel revolutions Anthony Melchiorre” (Hotel Impossible) is a worldwide hit Channel Travel Channel. The narrator of the program is an expert in the hospitality industry. HGTV channel issues concerning real estate – “Brothers” (“Property Brothers”), Jonathan has overhaul the company, and his brother Drew is a real estate agent. They help in the purchase of neglected houses and renovate them, delighting future owners and spectators.
He attracted crowds of fans in front of TV reality show “Airport 24 hours a day” (“Airport 24/7 Miami”), which shows the daily life of one of the largest airports in the United States. Every step of the passenger service keeps track of dozens of cameras. Travel emits a program “Museum Secrets” (“Mysteries at the Museum”). Don Wildman looks deep into the collections of museums in the United States, looking for unusual items and citing a delightful story.
A few fools who buy left behind, among others, at airports luggage and try to sell their content created in turn hit Fri. “The fight for baggage” (“Baggage Battles”). The program appeared in Australia, Canada, Germany and Poland. He made his four seasons. This is also the success of Travel.
Americans also prove that it is worth reaching for the stars of music. American rapper Rob Van Winkle bets worldwide TV his show about investing in real estate Fri. “Vanilla Ice Project”, broadcast in DIY.
Ladies houses and finance
– Our programs are addressed to people aged 25-54. This broad target group. It was always important information for advertisers. Interestingly, a wide range of channels, which information goes to customers and digitization require unexpectedly high differentiation ads. The more that advertisers can now easily check whether their message was sent to the right audience and that financial inflows are satisfactory – says Jablin.
are also important preference of individual social groups. Lifestyl`owa television, centered around the kitchen and home, goes mainly to women. HGTV channel customers are women aged 25-30 years, constitute as much as 70 percent. viewers. Similar statistics apply to channel Food Network. Half of the audience Travel to women as well. – Creating HDTV knew it we will refer to them our message, but we did not realize how important target group for advertisers become – admits Burton Jablin in an interview with Onet. That women spend at home and more time, because taking care of the children. They make the key purchasing decisions, as well as refurbishment and investment. Mostly women also have responsibility for household finances.
Valuable generation turn of the century
increasingly important target group entertainment content today is young people who watch less TV, however, than the older generation. – Over time, this trend is increased, particularly among young people under 30 years of age. Many are already using the internet only, by reading, watching sports and entertainment network only. Interestingly, recent statistics show that in five years the highest percentage in the group of 25-54 will be “millennium generation” (born between 1984-2007 – ed.). These young greatly outweigh the baby boomers of the postwar years. It is for us a signal that we need to adapt content to their needs and expectations – explains Jablin.
Heads SNI they realize how versatile they must be. For years beyond the television company operates in the publishing industry and the Internet, runs a shop with home accessories. In addition to television on demand – VOD (“Video On Demand”), the Americans also offer TV viewers OTT (“Over The Top”) – is an offer for those who do not have cable TV and on any platform with Internet access watch the selected package programs. In the future, the viewer is also be able to create a set of programs according to their own preferences (“OTT Direct To Consumer”).
– Investments in the content of television programs and directed to the Internet will continue to grow over the next two to three years – says Jablin. He added that large financial outlay will concern also digital distribution of television content and short video forms. – This situation makes it difficult to advertisers because little content can show in a few minutes of material. On the other hand, content on the web easier to adapt to the load and get to the desired potential buyers. This is a chance for greater influence – selects Jablin.
In addition, SNI still inventing new program formats. – Expenditure on HGTV and the Food Network are and will be maintained at a similar level. While more funding soon receive channel Travel – betrays Jablin in an interview with Onet. What is new is, for example, the “Breaking Borders”, which thanks to the journalist Mariana Van Zeller at one table sit the most historically conflicted communities. The hit can become a program ‘Big Crazy Family Adventure “, showing a remarkable journey a family with two small boys. Not using any aircraft overcome 13 thous. Km of British Columbia to India. – Hits are traveling Anthony Bourdain, who tried Alcoholic drinks from all over the world or a program in which the characters traversing the world, learn about distant history of their ancestors – lists Jablin.
Studio in Manhattan and an office in Singapore
The size of the US giant among manufacturers of TV entertainment today provide impressive numbers. HGTV reaches 100 million viewers in the US, the Food Network sees 99 million Americans, and Travel only about 3 million less. For the DIY front of the TV sits on 56 million citizens of the country. When the Americans dominated the already ambitious national television, they decided to move into the world.
SNI today employs 2.2 thousand . people, mostly in the United States, as well as in Europe, South America and Asia. Goodwill is $ 10.5 billion, and its revenues are $ 2.7 billion. Headquartered in Knoxville, Tennessee, but SNI has its studios and offices in nine US cities, including in Atlanta, Chicago, New York, and in Brazil (Sao Paulo), the UK (London), Spain (Milan) or Singapore.
The expansion outside the US and Canadian market SNI began a few years ago. In 2011, the. Company bought half of the shares in British television UKTV, whose other shareholder is the network of the BBC. British market earlier introduced a total of three programs: Fine Living, Food Network and Travel Channel. In 2010, the Americans conquered the Asian market, where it launched: Asian Food Channel, Food Network, Travel Channel and HGTV. We love the American Food Network in the past two years also debuted in Russia, the Philippines, Australia and South America.
New destination: the center of Europe
Scripps Networks Interactive Poland was previously known through two programs present in our TV: Travel Channel and Food Polsat. In March niepodziewanie announced that the Poles widely unknown overseas media giant will buy a majority stake in TVN. For 52.7 per cent. Americans TVN shares paid 584 million euros. In early July announced a tender offer for the shares to increase its stake in TVN to 66 percent, and in the future up to 100 percent. TVN shares and withdraw from the stock market.
The share of foreign investments in assets Scripps Networks Interactive after the purchase of TVN increased from 3 to 17 percent. – This transaction is an important step in an ongoing strategy to strengthen our international position and provides us with a significant increase in coverage in Europe. Poland has a dynamic media market with high growth potential – commented Kenneth W. Lowe, head of Scripps Networks Interactive after the transaction.
What is the future of TVN? – Our investment is an opportunity for TVN to implement new ideas. But the media market by investing in Asia or South America, have taught us that the profiling of content and close to the tastes of viewers in the region is the key to success. And no one does it better than already present in the market of the sender. That’s what excited me most was the fact that the Polish media market continues to grow, and the position of television is strong all the time – said in an interview with Onet Jim Samples, president of Scripps Networks International troops Interactive.
Joe NeCastro, chief. SNI development and states that the company “intends to closely cooperate with the Polish band”. – Sentence Management Board of TVN is important to us, but we know also that there are reasonable business people. If you propose something good, they will not argue. I think in Polish television there is room for new content lifestyl`owe and we would like it to be more of them in TVN. It is an opportunity to take advantage of our proven formats and enter them in Poland – he said. Is entertainment in the American edition will be more? It depends on whether heads of Scripps Networks Interactive will be able to create a Polish version of the “American Dream” and how it will serve.
(MWL)
No comments:
Post a Comment