Four competitions on channels on MUX 8 have been by the National Broadcasting Council announced on Tuesday. Each competition is for the universal channel, although everyone has in their program to take into account the expectations of the controller: one has to give, among others, movies and TV series, the other programs of local communities, and the third is to promote active development of man, and the fourth has to be interactive. Informing about competitions, NBC indicated that in determining their conditions taken into consideration: the results of audience; the results of the public consultation; research expectations towards the new digital offer made by MEC media house; programming of current terrestrial television broadcasters; their financial situation; the dynamics of the advertising market and the general economic situation of the Polish economy.
– Formula channels, which announced the competition proceedings, is roomy and provides future broadcasters some flexibility in shaping the program – highlights Bartosz Hojka, President of Agora . – It is very important because the license will be granted for ten years, and during that time the Polish television will continue to undergo profound changes. In addition, the nature of the channels that will appear on the MUX 8, is in line with the expectations of TV viewers, expressed in numerous studies – he says. – We are interested in the ongoing construction of the Agora Group’s position in the television market – the formula just announced the competition for the broadcasting channels on MUX 8 gives us that opportunity. We plan to take part in the competition – he declares. The Company has not yet decided about which concessions will apply. – In our opinion, Agora has competencies necessary to create a de facto all planned channels – Hojka.We believes all four competitions is going to start Cinema Polish TV. – We believe that our proposals will be positively assessed by the National Council, which will take into account our experience in the development of valuable television channels linking the commercial aspects, social and educational – highlights President of Polish Cinema TV Bogusław Kisielewski . – Currently we familiarize in detail the terms of competitions and depends on which channels will report whether existing or brand new – adds Kisielewski.- We will start with an offer that zgłaszaliśmy in the competition for the first multiplex – said in turn Jacek Bromski, president of the Polish Filmmakers Association . On the MUX 1 filmmakers competed in the context of the company’s TV movie, founded together with a distributor Kino World, whose business partner was the SMPS, but competition for a place for film channel lost the Freeze TV, owned by the Polish TV and cinema Agory.Deklaracji on the MUX 8 does not composed for the time being the two biggest commercial broadcasters. – We will consider – says Maciej Maciejewski, member of the Management Board of TVN . And Olga Zomer, spokeswoman for Cyfrowy Polsat, says it’s still too early to comment. – We are constantly interested in presence at the multiplex. At this point, we analyze the assumptions of the competition announced by the National Broadcasting Council – in turn informs Agnieszka Jurkiewicz, corporate communications manager also analyzes the Discovery Networks.Sprawę Dariusz Dąbski, president of TV Puls , a broadcaster of TV channels Pulse and Pulse 2 on MUX 2. – You will need to carefully calculate all possible synergies with our existing channels and simulations on the market and the possible benefits – says Dąbski. – Presence on MUX8 is a huge challenge, because digital terrestrial television market is already saturated and highly competitive. In addition to MUX8 there are very significant technical barriers associated with having to switch to a different bandwidth than the existing multiplexes. In most cases, they involve also the necessary extension of the antenna system by recipients – says the president of TV Puls, adding that when making a decision must also take into account the enormous costs associated with broadcasting, obtaining concessions and competitive program and the issue of building a new brand and relationships with widzem.Czy the conditions laid down by the NBC will build attractive multiplex having the chances of market success? – It depends on who gets the licenses. If they are new players, market fragmentation, which does not bode multipleksowi success. Would make more sense to bet on broadcasters already present on the market – says Leszek Koziol, corporate vice president of SMPS , which is likely to start in the competition, although not disclose yet, with which kanałem.Oprócz four stations that NBC chooses competitions on MUX 8 will be public television channels (three in SD or one SD and one HD) – which does not exclude it from the start in competitions. TVP so far does not indicate whether the use of this possibility or how to assess the attractiveness of channels described by NBC. “Every new, free programming offer available in digital terrestrial television will be attractive to viewers,” – says only the press office of TVP, adding that enrich the pool of ground stations make viewers “definitely invest tens of gold in a new antenna to receive MUX 8″. (RUT)
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