The advertising market in Poland. TV still dominates – Money.pl

In the first half of the Polish advertising market grew by 2.8 per cent. year on year.

This report data Starcom Mediavest Group (SMG), which ,, writes Gazeta Wyborcza. “

The biggest influence on it had branches Trade , pharmaceutical and FMCG sectors. In this period, most of the media, with the exception of the press and outdoor advertising, recorded positive growth in advertising revenue.

The biggest share in the so-called. cake keeps television advertising, which goes up to 53 per cent. of total expenditure. The market value TV in the first half increased by 3.3 per cent. and amounts to more than 1.98 billion zł.

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