TV for some time learned to notice the Internet. With the development of YouTube it turned out that – surprise! – The young television viewer is not up to anything needed. Television reminds him of a generation of parents, possibly with playing on the console. Meanwhile, television broadcasters once again reach out to the popular YouTuber. Does this strategy make sense?
Granting up to watch TV is in some quarters a big faux pas. On the Internet there is quite irritating habit of bragging that for years people live without a TV.
Television began, however, to reach out to the “YouTube generation”. It does not matter whether it is fear for the future of television as a medium, a nod to the young audience, or a simple desire to pump the statistics. The fact remains that the Internet is increasingly the stars we see on TV. Provincial Cuba invites you to his couch Wardęga New Year’s Eve, and programs gossip bloggers comment on the styling fashion.
First Radoslaw Kotarski, now ReZigiusz
One of the first YouTubers, who blazed trails television, Radosław Kotarski , creator of the popular Polimaty channel. Radek together with Tomasz Kammel led program of “Only You” on TVP 2. Then, a large advertising campaign with the bank Millennium TVP 2 and in autumn schedule will be a new program Kotarski Radek called “Travels with history.” Two TV pilot episode already aired.
Meanwhile, TVP 2 again reaches for the loud YouTuber. It is the ReZigiusz, or Remigiusz Wierzgoń. Eighteen from 2010 records movies largely devoted to computer games. Rezi is now one of the most popular Polish YouTubers.
ReZigiusz will lead the sixth season of the program The Voice of Poland, where he plays the role of V-reporter. Along with Martha Siurnik will present material from behind the scenes. Rezi will appear in episodes broadcast live on television and its content will also appear on the program website and in social media.
The real question is: who here who needs it?
The Voice of Poland is one of the most talent-show broadcast on TVP 2. According to Virtual Media, in the last, the fifth season of the program average ratings of segments amounted to 1.93 million viewers. It is a very good results for Polish television, because at the time of broadcasting “The Voice of Poland” (Saturday at 20.05) fared only better TVN with his “Got Talent”.
Meanwhile, the channel ReZigiusza currently it has over 1.5 million subscribers, and videos from the last week gathered a total of over 1.3 million views. In addition, the channel occur fairly regularly materials that are more than a million (or even 2,000,000) page views. The default number of video views is approx. 500 thousand.
YouTube governed by different rules than television, but it is easy to see that the results loosened by ReZigiusza are not much worse than those that are able to generate TV. YouTuber collects weekly approx. 1.5 million views, while “The Voice of Poland” gather every Saturday 1.9-million audience. This is not an order of magnitude difference, this is not a chasm. And remember that we combine eighteen channel player with all the powerful machinery of television production and promotion!
It is difficult to predict the motives TVP2. Some will evaluate the employment ReZiego as grasping at straws, and others as an introduction breath of freshness. Anyway, soon we will be able to assess how Rezi falls in live programs. The sixth edition of “The Voice of Poland” will begin on September 5, and the episodes will be broadcast on Saturdays at 20:05. I wonder how YouTube star will affect the audience sixth season of the program.
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