The biggest impact was driven commercial industries, pharmaceutical and FMCG. During this period, most of the media, with the exception of the press and outdoor advertising, recorded positive growth in advertising revenue.
The biggest share in the so-called. TV advertising keeps the cake, which goes up to 53 percent. all expenditure. The value of the television market in the first half rose by 3.3 percent. and amounts to more than 1.98 billion zł.
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