photo: GP
It’s been over twenty years since the state television and was converted into a public already knows all too well that this project unfortunately failed.
TVP remained an institution controlled by the current ruling team is dramatically dependent perturbations in power, eager to assume tasks in the service of the establishment media strategy, but neglect their responsibilities to the citizens, especially those related to creating a space for open public debate in which freely manifest different views, tastes and points view. It is the story of the fate of institutional downfall – in twenty years consistently losing television viewers, market shares, the proceeds from subscriptions and advertising, and consequently sold off assets, cut posts, limited production, moreover, did not save it from financial destabilization. In the pursuit of Income inevitably in commercializing products, eliminating valuable programs, especially the so-called. missionary for profitable, and thus questioned the meaning of his existence.
In fact, we do not have public television in Poland. Under the misleading name of the lame, the company operates the Treasury, which clumsily and rarely fills some of its features.
The failure of reforms
This is one of the fundamental problems of media governance , zaprowadzonego after 1989. on the Vistula. Far not the only, but critical. Given that in twenty years more and more boards of directors, established in various configurations of political, failed to create a public television with genuine, the problem appears to be structural and should be the subject of serious discussion, if you do not want to come to terms with failure. Good opportunity for recapitulation of experience are talks with other presidents TVP. The book composed of such interviews just released effort outbuildings The Facto Fri. “CEOs. They ruled TVP “. Unfortunately, the author, Beata Modjeska, this uncommon opportunity utterly wasted. Although she reached deep into the history of the building at Woronicza.
The publication begins a conversation with Maciej Szczepanski, architect TVP power in times of Edward Gierek and propaganda success. Thus, the author – it’s hard to decide: deliberately or incidentally – it shows how the foundation was built on public television. About the fate telling the caller Followers: Janusz Zaorski, the last president of the Radio Committee looking after its liquidation, Wieslaw Walendziak, the first head of TVP SA, operating under the conditions defined by the new Act on radio and television, then turn: Robert Kwiatkowski, Jan Dworak, Andrew Urbanski Juliusz Braun. Of the twelve people that drove public television since its inception, selected five. Criteria for the selection of the author does not explain. You can understand the reasons why I decided to leave the meeting with the presidents ephemeral as Boguslaw Szwedo Szatkowski and Thomas, who ruled after one and a half month period desperate political wrangling Woronicza, although the latter quite a lot of talk about the conditions under which the station operates. It is more difficult to figure out why Richard ran Miazka responsible for stopping the process of reforms undertaken by the team of “diapers” or Bronislaw Wildstein, who took the last ambitious attempt to shift juggernaut Gierek designed for propaganda on the tracks appropriate public television in a democratic country. Maybe you just have not agreed to an interview, but the author of their absence in no way explains. A pity, because the names of the two scrolls in other interviews – eg. With Robert Kwiatkowski, whose biting comments do not outweigh the statements of people who are the object of his malice.
“What are you watching on TV?”
These unclear to the reader omissions are unfortunately not the sole, or even the greatest defect of journalism of the author, which allows your callers to chat freely, avoid like the plague sensitive questions – but in any case their fortune pressure – not enter into any serious, substantive discussion. Modjeska seems prepared for their interviews at best sketchy. Her interests often revolve around the issue of exciting for gossip portals or interlocutor separate elevator ride or have your own waiter service? The author of a truly motherly asks: “Are you feeling as president? “, Or” What was the most important to you? “, Or:” And what do you watch on TV? “.
Apparently, the story written by the victors. Heroes of the book is difficult to determine this name, none of them left the Woronicza willingly, with a sense of satisfaction with the implementation of the plan, which he founded himself, some even a retired were in dramatic circumstances – Szczepanski went to prison, Kwiatkowski was blamed for the scandal Rywin. As you read their confessions refers the reader the impression that they were all successful people, management virtuosos who through their gift of uncommon powers and led the company to predict the optimal path of development toward future prosperity. This flattering assessment of one’s actions is of course a common human weakness and irritate it makes no sense that the caller Modjeska wallow in complacency. It amazes while the humble attitude of the author, who uncritically accepts the self-creation.
As a result, the reader is wondering: if it was so good, why is that bad? How did it happen that instead we have a thriving public television institution in decline, unable to meet its basic responsibilities? It is impossible to guess …
Personal pageants
The book is well illustrated Modjeska reasons for lasting longer than a quarter-century debate about TVP does not lead to any reliable findings, and even more so – to produce proposals for repair. Attention is focused on the barren disputes about guilt and merit, exciting gossip on celebrity life, for personal przetaczających processions through the offices of power. To reveal the mechanism that paralyzes and subsequent attempts to reform the station pushes deeper grounding, you have a lot of curiosity and careful reflection on the organizational structure and activity of individual boards. Also on – often odłożonymi in time – the consequences of their actions. It is too ambitious task for journalists who want to take the audience attractive to viewers topic, but prefer to lure its glitz than serious recognition.
In the meantime, public television is sinking more and more with each year of declining opportunities to finally turned into a viable institution acting for the common good of citizens in a democratic country. But maybe that’s the point that this role has never met the?
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