The Twilight TV is a trend that we see from some of the last few years. For many people, the Internet is the only medium with which they derive their knowledge, information, and where they spend their time for entertainment. A recent survey conducted by IRCenter at the end of 2014 shows that this YouTube is the most popular medium. Just 92 percent of it. respondents used at least once in a month. The role of television in the environment of young people become marginal advantage over medium-Fi offline’owym also begins to notice a number of authors.
TV is out and stupid
There is an unspoken belief that television is the worse, the old medium that brings together people in front of screens stupid, old or uneducated. Many television programs, appearing in the network schedule public and private stations, is actually a simple pastime, focused on the controversy. No one will tell you that “Warsaw Shore” or another talent-showy with such a “Celebrity Splash” at the head, which in March will stay on the air Polsat, the formats willingly and mindlessly watched by educated people. This professor with one another, even as “Big Brother” or “Love richly” Viewed rather in order to secretly laugh or some wise to write an article about the effects of television on young people and society in general.
A common myth about television that is addressed to the recipient mindless but did not come out of nowhere. Even the way the reception of the medium leads to such and no other applications. Firstly, the TV sets the rhythm of the day, and for many, young, busy and goal-oriented people seem impossible to translate their duties to 19:00 or 20:00 to see the next episode of “M Love”. They prefer to see each episode of your favorite series on the Internet, and if we are talking about young consumers, it is rather not choose that Title, and American and British productions. Polish If only those who aspire to Western fashion, such as “The pack” on HBO. Second, television conformed to the radio, became the medium for listening. TV stations flying schedule, somewhere out there in the background, and then we often surfing the Web, cook dinner or deal with various other things.
Internet on television is different in that it is set to the informed customer choice. Of course, what the result will be in a particular place in the search engine does not depend only on us, and on our habits and how they see us corporations, but in a nutshell, the idea is that we in the browser, type what you want to search. We decide what we read, watch, and will clarify our expectations, and we will try to find the video on YouTube. The Internet, though not free from conditions and so. Information bubble, it gives us a much broader range of possibilities and is associated with conscious and free consumption. The Internet can not pobrzmiewać somewhere between dinner, laundry, or playing with our children. Unless previously turn on a movie or music playlist. But we will have to select it before, you do not do for us that the head of the station.
To think that in this respect the Internet is used only young and educated people from big cities, of course, would be foolish. This is evidenced by both the number of comments on the Internet, as well as studies that show that more and more Web users are people living in the countryside or the elderly. The Internet is a medium that gives us a sense of equality and faith that we all have the same opportunities. It is a promise that tomorrow thanks to one video, you can become a star. On TV it is more difficult – you have to get there. It’s just that – surprisingly – not everyone apparently wants.
Nobody watching television, but everyone wants to experience it?
For the stars of the Internet, or people we know from TV Networks it seems quite unnecessary. Although their popularity is necessarily smaller and hermetic, if he likened them to the people of show business, cinema and stage it has just the Internet, and thanks to him, they can expand their influence. Here they began to make use of the said freedom, here they have to work or play (for relative) to build a growing community. Is TV can help them? Does the fact that there have to be accepted by others to stand in front of the camera, it may be a confirmation of fame, validity? Many think not.
Barbara Sołtysińska, president and co-founder of LifeTube, YouTube content network whose mission is to support and help web developers in building their position, it is believed that television in a sense, can help youtuberom, but is not necessary.
For web developers television appearances primarily benefits branding – it’s medium allows YouTube to bring the older generation who are faithful to the traditional transfers of information and in addition can increase visibility creator. However, from our observations when working with youtuberami that does not translate into significantly increase subscription or views – Sołtysińska says.
It is hard to disagree – especially noticeable last performances YouTubers are in different TV stations who appear in the programs mainly for breakfast. On the couch in the studio “Good Morning TVN” Raphael sat Masny AbstrachujeTV trio or with stylizacjeTV Carolina, and “Pytanie for breakfast” appeared Martin Stankiewicz, Blowek or Remigiusz “Rezi” Wierzgoń. The latter is due to the charity, which is organized with the team Rezi Style, allocating one-day income from the sale of their gadgets Rehabilitation Hospital for Children in the Hawk-Zdroj (he managed to collect more than 130 thousand. Gold), there was also a TVN- ie whether it was paid Teleexpressie material. Eighteen glad that this is why appeared on television, because thanks to the presence of the camera more people can find out about the charity event. He does not hide, however, that besides a visit to the TV is an interesting adventure.
It’s fun to occur in a different medium than the Internet, because it is an interesting experience. Is television contributes to the popularity of YouTubers? I think not necessarily. This show does not make you rather that I will become better known among my peers. Maybe this I hear about people aged parents and my grandmother – Rezi said, adding that he nor his friends do not watch television. – I’m not going to be a TV star or something like that. I create on the internet, it is my place, and it really is strength.
A similar force Fi, which can be understood as liberty and freedom, says Maciej Dabrowski, the author of the channel from the Ass. Dabrowski stresses that the networks we have no limits, and on television, with whom he was linked for 10 years, is different – are the producers and the people who decide on the contents of the message. When asked if agreed to appear on television, if someone offered him running the program, says:
Just for the hell of a lot of money, and only on condition that no one will not control me, censor and told what and how to do. So most likely it is impossible.
Dabrowski also adds that the performances of people Fi in television programs should not be construed as an ennoblement.
Let’s remember one thing – Jolanta Rutowicz too appeared on television – eloquently reminds Maciek.
It can be concluded that the Internet celebrities deliberately cut themselves off from the old media, not wanting to “betray” the Internet in his favor . Why, then, are involved in various television projects? Is it actually a desire for new experiences? Or maybe aversion to television is just coquetry, because it was not proper to want to be in the spotlight and have – ugly words – pressure on the glass? It is difficult to tell. Sołtysińska believes that television is really no greater benefits from the fact that it appears in the internet creator.
The traditional media are hungry for new faces, new stars. Thanks to the presence of YouTubers on TV it is able to catch the attention of a young audience that is looking for entertainment today mainly on the Web – says co-founder LifeTube.
Two alternative worlds
The marriage of the Internet and television has been going on for some time and it seems to have come to an end. On the contrary – the old, unwanted by all the media probably more often will want to be online and on time. Because of this magical freedom to create the Net TV start faces – Max Kolonko, Szymon Majewski and Thomas Kammel. Them out with varying degrees of success, but the fact is one – Internet attracts and mami freedom. About this freedom, which is also posted an online commitment Gonciarz creator Christopher, author of the book “WebShows: Secrets of the video on the Internet”. Gonciarz draws attention to the fact that YouTuber a sole trader and a man who really needs to know at all. No one for him not write the script and probably nobody assemble the movie. YouTube is important is this autorskość what we experience on television.
So the Internet and TV are two different worlds? Actually, yes, but not completely. Participants in both the media must think about light and with good diction, but it’s really, more broadly, is secondary. Internet and television are two different worlds audience. People who, even though they live next to each other realities. There are those who watch more let’s playe Blowka and reZigiusza, but about the conflicts in Ukraine or the death of another star learn quickly because of the addition of information by a journalist to her read by the reader, divides them just click and you are the ones who are waiting for the evening edition of “Messages” and then to hit Polsat 2 years ago, the former of whom had already long forgotten.
Despite the fact that between the Internet and television, though the latter is trying to catch up, the resulting insurmountable barrier, yet it is not worth to overemphasize the role of the internet mediów.Chociaż old writers express themselves on television rather without any delight, it still is important that someone sat down beside Prokop and Rogalska. Television is associated with flashes brilliance, guests, invited to interviews or appearing as experts still, despite the significant devaluation of the role are equated with fame, success. Preaching the death of television, print media such as paper or in general seems to be quite premature. Especially, it’s cool to boast that they wrote about me in a magazine or weekly, or that I was a guest on the TV program, even if someone next to me was preparing sandwiches.
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