The vast majority of Internet users do not want to watch TV on computers, iPads or smartphones. These devices need in order to find the TV program and see what time you can turn on the TV – according to a report IRCenter research firm.
Source: IRCenter. Internet as a source of information on television. March 2015
Internet guide to the world of television
– The Internet is the only source of information about what is about to be issued and a guide to the world of television – says Dr. Albert Hupa, president IRCenter, a sociologist and researcher of social networks.
The Internet is not just browsing the Internet television program, but also the talking. They do this mainly high school students and high school students, who discuss about your favorite TV series and all those who commented on spring and autumn events. It is surprising that most of the discussion on the TV program appears primarily on Facebook (35 per cent. Of all discussions on this issue, on the portals there’s a 29 per cent.).
Source: IRCenter. Internet as a source of information on television. March 2015
Brands sources of video content are growing in strength
In addition to information about the TV program, Internet users frequently search for information about their sources and channels: TVN 24, TVN Meteo and Cyfrowy Polsat. But all three brands also give online, and so they are not only the content received through the TV.
– Convergence of media is a fact in the case of general and local news, sports and weather – the sender of the content of their association with both the Internet and television, and here is the so-called best chance. hybrid content – Dr Hupa.
Surprising results VoD
Movies online were available only at the successive positions of the statement in terms of frequency search. Top keywords in this category – online movies and series online – are searched on Google on average more than 300 thousand per month. times, which is far less than the keywords related to a TV program or the brands most popular TV stations.
The Internet also frequently search for VoD content providers themselves, primarily weeb.tv and zalukaj.tv. It is difficult to accurately determine the number of users of these services (services such as Megapanel / PBI or SimilarWeb are not there the possibility of direct measurement); probably they can not compete with TVN, Polsat and TVP Sport, however, remain a major alternative provider of video content. The more so that Internet users searching for these passwords frequently than
| The data reported by the Internet as a source of information on television made by IRCenter in March 2015. The report is based on the study of keywords typed into Google search and scan the Internet; analysis related to keywords related to television in the past 12 months and included the following: the number of searches and the number of publications – the monthly total and granulation. |
No comments:
Post a Comment