The current Apple TV romance more like a courtship than bold shameful conquest. There are signs that things may change this fall.
In the biography of Steve Jobs by Walter Isaacson, we read that the founder Apple wanted to change the TV in the same way as the music market has changed, and phones. TV by Jobs’ vision was to be simple and have a function as a network service. In life, Steve has failed to introduce any revolution in this matter, but there are indications that in the end this can go.
Internet TV from Apple
According to the Wall Street Journal, Apple is working on its own web TV, which would compete with cable networks. According to the WSJ, Apple is in advanced talks with TV market giants such as ABC, Walt Disney, 21st Century Fox or CBS.
Television gnawed apple logo has to offer approx. 25 selected, well-known and popular channels. Such a tiny parcel of sources could compete with many basic packages offered by cable networks. The service will be available in the subscription, for which he will have to pay approx. 30-40 dollars. month.
According to the WSJ, Apple officially announce a new service in June of this year, and it will be available to viewers in September. TV can be viewed on any TV via Apple TV and on all iOS devices.
At the moment there is no information on the new hardware. The debut of the Apple TV website would be a great opportunity to show the mythical Apple TV, but I do not believe that such equipment ever created. Perhaps we will see a refreshed snap for Apple TV. I could use a new version of a support 4K material. Apple recently lowered the price of Apple TV to 69 dollars. Perhaps in this way the company wants to sell off the remnants of devices to a few months to show newer equipment.
Is 2015 years it is not too late for the debut of the Apple TV?
If you actually Apple TV debut, it would be a whole new chapter in the history of the company. So far, Apple has repeatedly overturned upside down successive segments of digital entertainment distribution. So it was with music from iTunes, and later with mobile applications in the App Store. The same is the case with the distribution of digital magazines for the iPad directly. All of these solutions or completely changed the market, or are a strong digital alternative that can also serve as a model for the competition.
Do the same thing will happen with the TV? They are on a big opportunity. In the age of the Internet and mobile television equipment is becoming less important, although at this stage of the bard’s death is not serious. In the end, both statistical Smith in the US and in Poland they each spend over four hours watching TV.
To adjust for reality TV is actually needed one element – separating it from the couch.
And that’s what Apple wants to do. Firstly, the Apple TV will be delivered over the Internet, and so will be available wherever there is network coverage, even on the go. Secondly, the viewer gets the freedom in choosing the screen. TV can be watched on your smartphone, tablet and TV via Apple TV.
I do not know whether such a service is not too late. A contemporary television, even by implementing it into Apple’s ecosystem can not withstand competition with sites such as Netflix VOD. It’s not about the technological aspect, but about the very concept of television. Is it worth going to pay 30-40 dollars. / Month. for linear television when for $ 8. / month. the viewer can have unsurpassed library Netflix on-demand, at any time?
We’ll see about that in the fall, as long as the WSJ reports prove to be true.
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