Freeze TV, the first free movie channel in Poland, after the test period officially launched the service previously announced hybrid TV (HbbTV).
Hbb snapshot TV service started for test at the end of 2014, but from Wednesday March 4th snapshot TV viewers in the lower right corner of the screen TELEVISION see HYBRID lettering and symbol of the “red button”. To use the service simply connected to the Internet TV receives digital terrestrial television signal.
Smart TV is a technological evolution of the concept of teletext and therefore one of its tasks is usually to inform the viewer about what you can see on the air the channel. It is no different in a hybrid still picture by pressing the red button remote control: TV PROGRAM section is clear schedule, information about individual films and series. The cast are enriched with a brief description, and a harbinger of a gallery of stills, and the average assessment, issued by the users of the portal Stopklatka.pl film. Selection of the most interesting snapshot TV in the next few days, see the tab RECOMMEND. This position, which, according to the channel editorial shame to miss: box office hits, the best entertainment films, cult titles.
HbbTV service integration portal of the film is best seen in the NEWS section. This multimedia news and trivia overview prepared by the editors Stopklatka.pl. Content published here is not only related to the current snapshot TV outlined program. TV moviegoers can keep track of what is happening in the world of pop culture currently: find out about upcoming releases and films which are picking only the cast, reviews familiar titles that already appear in theaters, watch the latest teasers and trailers, read rumors of plans and not always serious rankings.
Hybrid TV is a snapshot service for now primarily an additional channel of communication with the audience. However, the sender opens interesting perspectives: for example, to offer new forms of advertising, especially attractive to advertisers from the world of show business (even a cinema distributors) and integration services second type of screen.
Source: Freeze TV
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