Norwegian television proved to be a … missionary – rmf24.pl

1 hour. 8 minutes ago

viewership of the World Cup in the Nordic played Sunday in the Swedish Falun was in Norway so high that, according to Heads of state television NRK demonstrated that persistent channel subscription and advertising emitting a missionary.

Norwegian Therese Johaug pleased with the win

/ Fredrik von ERICHSEN / PAP / EPA

According to NRK transmitting competitions, statistical Norwegian spent watching television 14 hours. Record viewership fell on a Sunday while running on the 50 km men who ended the World Cup. Broadcasts watched an average of 1.5 million viewers, and the final two million km . It is a rarity, because our country has only five million people. A similar audience took the relay on Thursday and Friday yet played during the day, or during working hours. Our market share at that time was incredible 93.3 percent, which is comparable to the results probably only state television in North Korea , – said director of sport in NRK Rune Haug.

Mission without ads

NRK since the beginning of not broadcast advertisements that are prohibited even in the Internet TV and teletext. Only in recent years, the Norwegian parliament (Storting) agreed on simple charts sponsors before and after the issue of certain programs and the limited advertising on websites, but only the text. These revenues are, however, only approx. 50 million kronor (25 million), and are the only addition to NRK budget of approx. 5 billion kronor per year (2.5 billion). From this 96 percent are receipts from subscriptions.

The amount of the subscription for the year is 2756 SEK (1350 gold). According to opinion polls, the Norwegians believe that it is expensive, but most want to keep him, however, because the programs are for them NRK most reliable and movies, sports and programs are not interrupted by commercials.

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