Data on the situation on the Polish market are a supplement to the information published in June. the report “Digital News Report 2015″. A report published today appendix lists the study, in addition to Polish, also in Austria, the Czech Republic, the Netherlands, Portugal and Turkey.
In Poland for most (56 percent.) Of respondents most important source of news is still television, which in our the country has in this regard the strongest position among the analyzed markets. Almost as popular as provider of television in Poland it is also in Portugal (55 percent.) And in Germany (53 percent.). The least likely to derive from television news Austrians.
The second place among the sources of news is among the Poles Internet – 32 percent. respondents indicated the network as a principal place of obtaining news. In this respect we are located in the European average, although there are countries where the internet is more appreciated as a source of information – these include, among others, Czech Republic (44 percent.), United Kingdom and Spain (both 38 percent.).
The worst Reuters survey information from flowing to the Polish publishers of the printed press. It turns out that traditional newspapers are the primary source of information only 2 percent. our countrymen. In this respect Poland is definitely in the bottom of the table, as in most other countries included in the report is much better – in the Netherlands 13 percent. of respondents considered the press as the most important supplier of news and Austria this percentage reaches 25 percent. On the other hand, radio is the most important source of current information for 6 percent. Poles.
Polish Internet to read news stories published on the Internet are most commonly used desktop computer or laptop – doing so 81 per cent. respondents. More often than our desktop or laptop PC for reading information in digital form only use the Czechs – will be granted to 83 percent. the people of this country. At the same time, however, more than half (52 percent.) Are reading news on the screens of smartphones, overtaking most of the other countries surveyed by Reuters. Relatively little success has among Polish readers to track the latest information on tablets – this type of equipment used at present 18 per cent. respondents.
In comparison to other markets contained in the report on Poland best deal exclusively digital media with roots that operate only on the Internet platform. Their coverage in our country is estimated at 75 per cent., Which places Poland at the head of the table. It is characteristic that in our country a little lower range (at 73 per cent.) Can boast a traditional publishers newsowi who moved part of its offer also to the network. On the other surveyed markets, the situation is more varied, and advantage should be greater or lesser extent to the traditional media.
– Poland is the only country surveyed in which we find kind of interesting balance – says in the commentary to the report, Richard Fletcher, one of its authors. – Local DIGITAL publishers who have built their brand on the internet exclusively performing well in competition with embedded long been on the market for publishers. I think that in the future a very interesting will be the rivalry between the two groups of players.
Among the most popular digital publishers in Poland are mentioned sequentially Onet (48 percent.), HR (40 percent.) And Interia (26 per cent. ). The strong position of local publishers is particularly visible in the background popularity platforms western news sites – according to the report range BuzzFeed and the Huffington Post is estimated at the same level of 1 percent. In the case of Google News is 12, and Yahoo – 3 percent.
Among the most widely used social networking platforms by Poles service to search news is Facebook, which indicated 56 percent. respondents in our country. In second place (35 percent.) Was YouTube, Google+ third (22 percent.), The rate closed and Twitter elected only by 9 percent. Internet users. Facebook as a source of news is more appreciated than in Poland, Turkey (69 percent.) And Portugal (67 percent.).
Poland is one of the markets in Europe, where most users pay for access to digital content news sites. 17 percent. respondents in our country admits that in the past year paid for access to current information hidden behind the paywall. In turn 7 percent. It confirms that periodically pays a subscription in selected news services allowing for the use of the content offered there. In terms of the number of paid subscribers platform news sites better result from Polish can boast only Turkey, while the least willing to pay for news online are residents of Austria.
The survey was conducted by YouGov Plc. In the period January – February this year. Poland, Czech Republic, Austria, the Netherlands, Turkey and Portugal in a total of 8.1 thousand. of respondents using the Internet. Visible in the tables results from other countries were included for comparison purposes.
More information source of information, digital media, television programs, the Reuters Institute for the Study of Journalism, Digital News Report
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