According carried out in May 2014 r. MEC study (“Project Cyfrowizja”), more than 52 percent. would like Discovery Channel viewers in digital terrestrial television, and 29 per cent. men would want to watch terrestrial Eurosport. Channels from Discovery offer also won in the next, conducted in December 2014, the study MEC – pointed them 76 percent of Internet users. In addition, the stations of the portfolio of Discovery emerged in letters and opinions submitted to the National Broadcasting Council as part of the April consultation on the MUX 8.
– For 30 years, Discovery captures the imagination, wins the hearts and minds of audiences around the world. Our extensive experience includes both pay-TV and free channels in markets such as Germany, Italy, Spain and the UK – says Mr. Dobrzyński, VP, Country Manager Central Europe Discovery Networks CEEMEA & amp; Eurosport.
– Poland is for us one of the most important markets in the world. We want to grow, hence our decision to participate in the process of licensing MUX 8 – we want to get as many Poles could explore the world together with Discovery – he added.
Project Eureka TV is offering modern, interactive television channel, forming part the changes in the media market. Under the motto “Think, act, develop a” station will expand their horizons and inspire growth. Thanks to a wide group of Eureka TV viewers will benefit from all available opportunities to interact going beyond the traditional TV screen. Eureka TV will broadcast 24 hours a day, 7 days a week, and in its program lineup will also broadcast live. All this will make the channel will be co-created by Polish viewers.
Form TV is a proposal in the competition for the Discovery channel lifestyle, which aims to promote active development of man. The station will inspire you to lead a healthy and active lifestyle, regardless of age or social origin. Form TV is a signpost how to live fully and joyfully, how to keep fit, great look and what to do to improve their well-being. A wide integration of social media and mobile applications from a particular show will meet the expectations of modern audiences, who wants to interact directly with what he sees on the TV screen. Form-TV will broadcast 24 hours a day, 7 days a week.
The third channel that Discovery Poland came forward to contest for the eighth multiplex digital terrestrial television is local TV, applying for a license for the station dedicated to local governments and the functioning of local communities. Local TV will promote pro-social attitudes and spur the community at the local level. Schedule, the station will be based on a variety of materials of a documentary information, obtained in collaboration with local institutions.
– From year to year the Discovery increases the number of hours of programming produced in Poland. Today, it is more than 100 hours, and next year we plan to double that number. We have an excellent relationship with Polish producers of TV content, with whom we are always working on new ideas and concepts of programming – says Mr. Dobrzyński.
Source: Discovery Networks CEEMEA
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