The consistent creation of events, bold experiments related to the content, synergies with other group entities – this is justification for a special report for 2015 years the monthly “Media & Marketing Poland”. According to the report, Polsat significantly stood out this year compared to the entire television market.
According to the report, Polsat is the only station with a so-called. the big four, which defended this year audience share. Data from Nielsen shows that in the period January-August 2015., The market share of the commercial audience was 13.1 per cent. Last year it was 13.07 percent. The station opened this year’s ranking, leaving behind the commercial TVN and TVP public antenna.
Program consequence
The authors describe Telewizja Polsat as “Empire of the Sun”. The report says that the station “without finding any software or unique fireworks against market experiments”. Polsat beats record in bringing new products to the events, but has been consistently relies on proven formats, including adapted programs or series, for which the “Media & Marketing Poland” praises the station.
Cooperation between channels
praise was also synergy between Polsat and other channels – the authors point out that smaller stations perfectly complement the proposals of the main channel. According to the authors of the report also indicates the strong position of Ipli, which means that the biggest Polish television broadcaster Polsat most understand the importance of the approximation television and the Internet.
television congratulate the authors of the report also developments in the field sports channels, defining it as “impressive”.
“Media & Marketing Poland” is an industry dedicated to the Polish magazine advertising, marketing and media.
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