The existing contract between the company organizing the game – Speedway Ekstraliga – a platform nc + ends with 2015. In December of last year Fluorescent lamps has decided to extend cooperation for the season 2018.
The times when this league even asked about it, to show it on TV, gone. The Polish speedway taken place this fall and winter competition of several stations.
When nc + for the first time to invest in the right league, paid 8 million zł. Now – this is unofficial information – even about 25! This amount of slag Polish previously unattainable. Slag has long gone beyond the limits of the law enforcement motorcycle, and it becomes the advertising business. However, as the league competed for the fall and winter, it is a surprise even for optimists – especially considering the fact that games are a few of image and PR-these nokautach. And this was a good deal. In 2014. For the Extraliga stretched out still odium scandal famous final in Zielona Gora. It coincided with confusion, royalties and autumn vision of the game in Poland that will resemble those in Scandinavia: niche, with a small number of teams.
Poles – fortunately – the league will get valuable. Mainly thanks to television – it is the future of slag. In last. Season average audience meetings nSport + exceeded 128 thousand. viewers. As compared to 2013 increased by almost half.
The platform nc + effectively tempted slag Poles, because he has this specific product idea. Is not closed within a relatively small circle of enthusiasts, looking for opportunities to reach a wider range. Connects to the league slag celebrity is trying to show not only from the same sportsmanship. He puts one hand on the details, but the larger plan – presentation of the slag as a form of family entertainment.
nc + wisely invests in technologies. Several million zł, they spend more and more advanced signal production, you will see – I have no doubt – in transmissions. HD, innovative ideas for spacing cameras, commitment so. Super slow motion, dynamic studies and magazines Match the queues league – it all translates into one of the most visually sports products in Poland.
Such slag want – rightly – Ekstraligi partners. If you want to be attractive, it must put on a large mediality and no longer reach the ranks of only the most ardent fans, but also those with the discipline of sport nothing so far did not have. One possibility wisely realized and built transmissions and magazines.
The Pentagon Research – the company recently analyzed the television audience of professional sports leagues in Poland in the programs belonging to nc + – claims that the slag is viewed in Poland are more likely than football T Mobile Ekstraklasa. The result of the latter is, of course, lowered due to the policy of the station. nc + shows all – even less attractive – soccer games, but in the case of slag always puts on the cable hits. There is, however, between the slag and the football league media abyss. The most popular Enea Ekstraligi match, the final between Stal Gorzow and Fogo Unia Leszno, watched on television more than 226 thousand. people in Poland. The best in this respect duel T-Mobile Ekstraklasa – start Wisla Krakow and Legia Warsaw – enticed more than 335 thousand. viewers. A difference in the potentials of both events is enormous – from the size of the cities involved in the football league after a form of advertis ing meetings organized by them.
nc + shows sports league slag as a product of high quality media, but also quite exclusive. The platform has a limited range even by the absence of one of the largest cable networks. How big could be viewing the results, shown in the case of competition. Enea facilities Ekstraligi – I-League game shown by TVP Sport and Regional public stations – are shown on TV at the incomparably weaker level. There is no impressive image quality, lack of technological advances, and – colloquially it provides – “environment” broadcast a match is far from the quality that provides nc +. And yet slag on Antennas TVP watched even more people. According to the data of the station, even though last year’s derby between GKM Grudziadz and Polonia Bydgoszcz attracted more than 312 thousand. viewers. Ekstraligi potential is thus considerably higher.
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