The combined list prices of all television advertising revenues last year amounted to Zł 21.9 billion and were about 2.29 percent. higher than a year ago (all figures excluding discounts). Proceeds of the main stations in the last year amounted to Zł 9.29 billion and were by 13.26 percent. lower than those recorded in 2013.
Individually slight increase in revenues in the price list of the major players made only TVP 2. however, was the leader of Polsat – with influences zł 3.19 billion (down by 2.59 per cent.). Second place went to TVN – zł 2.64 billion (down by 33.54 per cent., But TVN in 2014 changed its trade policy, lowering prices and reducing the price list rebates, which significantly increases the scale of reductions resulting from the data). TVP 1 received from the sale of advertising time zł 1.89 billion (down by 1.07 per cent.), And Program 2 – zł 1.58 billion (an increase of 0.95 per cent.).
The biggest advertisers on television were in last year Company: Aflofarm (company spent 1.03 billion zł), Nestlé (zł 537 million) and Orange (zł 532 billion).
Data: Nielsen Audience Measurement. (RUT)
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