TVN Media Company, which is the largest advertising agency in Poland has signed an agreement with Telewizja Puls, who is the originator of channels and TV Puls PULS. The contract is for the sale of advertising time.
The agreement will be effective from 1 January 2015 and will last one year. Under the contract, TVN Media will continue to work within the framework of Premium TV with TV Puls PULS 2 providing exclusive representation of commercial TV Puls in sales spots. Under the agreement, Premium TV also has the exclusive agency for the sale of sponsorships at these stations. Autumn frame & oacute; wka TVN was the most frequently viewed by the viewer & oacute; aforementioned Poland
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Satisfaction and benefits
– Continued cooperation with Puls Television shows mutual satisfaction of existing activities and the benefits of both the sender and the side of TVN Media Advertising Bureau. The new agreement is for TV Puls guarantee the continuity of cooperation and further use of the highest competence brokerage Premium TV, while we look forward to having the nationwide channels offer the strongest among the new digital terrestrial television channels – says Markus Tellenbach, CEO of TVN and CEO of TVN SA
Dariusz Dąbski, president of TV Puls said, however, that “TV Puls – the third largest commercial television in Poland – first joined the Premium TV ads in 2011 and the fruitful cooperation for both parties will continue in 2015 “. – We believe that this cooperation will help us achieve our business goals while maintaining high growth of our two channels – added Dariusz Dąbski.
Advertising Sales
TVN Media sells advertising time TV Puls from 2011, PULS and channel 2 since its inception – JULY 2012. Premium TV is part of the advertising agency TVN Media. Premium Offer TV designed for advertisers includes 48 television channels, which audience share in November. was 24.3 per cent. A16-49 group (data: Nielsen Audience Measurement).
TV Puls is the third largest commercial television in Poland. It has two nationwide TV channels TV Puls and PULS 2 in the TOP 10 in Poland. Puls TV channels and PULS 2 in November 2014 years recorded a total market share of 5.70 percent. (SHR A16-49). The sender offers the best entertainment, including the chart-topping movies and TV series, documentaries and animations attractive. TV Puls is working with the world’s biggest record labels, such as: NBCUniversal, Warner (Bros.), 20th Century Fox, Disney, Discovery, Viacom and Sony Pictures Television.
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