Netfliksa CEO, Reed Hastings, said during a recent conference that TV in its current form has no chance of survival. Hastings says that by 2030 linear TV will cease to exist. And although this vision is certainly beneficial for Netfliksa is to ensure Hastings are not detached from reality.
“Television is like a horse. No one complained about him until he appeared in a car. “
These words fell on the last conference Netfliksa in Mexico and it is hard to disagree with them. In today’s fast-paced world, few people have the time to watch the linear television. This job requires the viewer to adapt to the rigid timeframe (pun intended!) Events. And today, in the era of high-speed Internet, clouds and VOD services we want to decide what, when, and even where we want to see.
The idea behind the classical model of the issue of not doing as well in another field. Long gone are the days when one screen fell on many users. Nay, even gone are the days when each user has a single screen. Currently, the average home is at least one TV, often several computers, smartphones and tablets on top. Why should we be limited to only viewing content on a TV? And why in general we associate with home TV when we are around each other so many mobile devices?
This is all well aware Netfliksa CEO
In 2030 the prime of life will be a generation which grew out of mobile technologies for which television is so archaic, as for us a telegram. Anyway, today is a serious competitor to Netflix linear television broadcasters have nothing to fear. Just last year, Canada’s two largest cable TV providers lost a total of 200 thousand. customers just for Netfliksa.
Netflix is currently the world’s largest VOD service in which the subscription users have access to a huge database of movies and series. Netflix is a big hit in the United States, where for several years is far ahead of YouTube and BitTorrent in the generation of the transfer in North America. The advantage is growing from year to year, and now Netflix generates 1/3 of all traffic in the stationary Internet across North America. Continues to grow as mobile Internet traffic, although Netflix currently generates only 4% of the transfer.
Currently, Netflix is the world’s approx. 53 million users though, overseas expansion is done in small steps. Outside the US, Canada and Mexico, Netflix is officially available in 12 of the largest and richest countries in Europe (including the UK, Germany, France, Switzerland, Norway), and in Australia and New Zealand.
For some time, louder talk about Netfliksa entering the Polish market, which is supposed to take place in the first half of 2015. How much truth – we’ll find out in a few months. I hope I live to see the official entry of the giant to Polish. Since Spotify in our country is very popular, it should also Netflix deal. Of course it all depends on the subscription price, but if they are less than the fee for a rich package of TV, Netflix should achieve great success.
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