Tuesday, December 16, 2014

TVP in 15th place in terms of revenue among European … – Onet.pl

Data from the European Broadcasting Union (EBU), that the first three places in both rankings is occupied by the German ARD (23,10 zł billion in public funding, 26,99 zł billion of total revenues), the British BBC (respectively 21.02 billion and 25.05 billion zł zł) and the French France Televisions (10.51 billion and 12.83 billion zł zł).

TVP public broadcaster is 12th in Europe in terms of average audience share of television, but the fifth, when it comes to the size of the audience – says Jacek Rakowiecki , a spokesman for the Polish Television. Noting that TVP its audience share results achieved repeatedly at a lower cost, than almost all the other public service broadcasters (cheaper they do include Lithuania, Estonia, Serbia and Latvia).

To get every 1 percent of viewers, TVP spends 12 million. The same 1 percent. German ARD cost 64 times more, or 769 million zł – Jacek Rakowiecki calculated. In the case of the BBC cost is 55 times higher (655 million zł), the second German public television ZDF – 37 times higher (442 million zł) and France Televisions 30 times higher (367 million zł).

By contrast, the annual value of public funding per one spectator in Poland is the lowest in the European Union and is 187 zł. For comparison: in Switzerland is almost 22 thousand. zł, in the UK – over 7 thousand. zł, and in the Czech Republic – more than 2.3 thousand. zł. It is this data be kept in mind when someone says that TVP is expensive and wasteful – comments Rakowiecki.

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