Coordination Office program of Polish Television is looking for a company that will audit the telemetric panel Nielsen Audience Measurement. Just announced its intention to conduct a technical dialogue on the issue.
According to TVP in the published, objective technical dialogue is to recognize the possibility of testing issues concerning telemetric panel implemented by Nielsen Audience Measurement.
Proven to be among the representativeness of the study of the founding population of Poles using television, correct procedures and recruitment panel, compliance with the study of the structure founding. TVP also wants to check the compatibility of conducted measurement telemetry with real-watched television channels in Poland. Furthermore, the selected company will monitor compliance with the standards of the study and its quality.
Television Poland also intends to commission an audit panel telemetry Nielsen Audience Measurement for compliance with generally accepted international standards TAM (Television Audience Measurement).
Companies interested in participating in the dialogue announced by TVP may submit requests for a dialogue to 20 June. For dialogue to be invited to all who submit such requests. At this stage TVP does not specify a deadline to conduct interviews with interested companies.
The authorities of Polish Television for several weeks trying to undermine the credibility of telemetry studies carried out by the NAM. In mid-April the president of TVP Jacek Kurski estimated that the panel of this study is too small households (approx. 2 thousand.), And they are distributed throughout the country in a way not representative of the general public, eg. Too few people from small towns located far from large cities. In mid-May Kurski he said, inter alia, that among the participants there are not enough people aged over 70 years old and living in provinces in which the PiS has the most support, moreover, the panelists did not ask at all about politics.
in the second half of May TVP announced a technical dialogue concerning the common measure viewership on television and the Internet.
Learn more: Television Poland, Nielsen audience Measurement, testing audience, telemetry
No comments:
Post a Comment