From 10 to 12 June. TV stations broadcasting football matches and emitting a conversation in college football Euro 2016 earned even 16.3 million. The amount of advertising revenue examined commissioned Virtual Media, Nielsen Audience Measurement.
In the first three days of the UEFA European Football Championship was the biggest hit of the match Poland – Northern Ireland. The players cheered in front of the small screen as many as 12 million viewers. The match was watched in TVP1 7.02 million people, while Polsat programs used by less than 5 million (4.99 million people). Materials VOD associated with the game on the sport.tvp.pl were 350 thousand. plays. Transmission commentary Jack Lackowskiego was the most watched program of the weekend TVP1, however, did not translate into profits for public television.
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the ads associated with the Irish challenge Poles Polsat and Polsat Sport earned a total of 8.22 million zł (after 4.11 million zł). During this time, TVP1 enriched “only” 1.21 million. Under the terms of audience, TVP1 was 45.3 per cent. Of the shares, and Polsat and Polsat Sport – 32.3 percent. (Respectively 26.7 per cent. And 5 6 percent).
Television public also failed to surpass Polsat in terms of advertising revenue emitted during the viewing of studies football. After the first three days of gains Polsat in this respect amounted to 355 thousand. zł, Polsat Sport earned 364 thousand. zł, and TVP1 – 158 thous., respectively.
for comparison, in the opening match of Euro 2016 (France – Romania) Polsat, Polsat Sport and TVP1 earned a total of 3.06 million zł, while the match Albania – Switzerland, whose broadcast programs Polsat had exclusive grossed advertising in the amount of 2.77 million.
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once again we can see the representation of Polish June 16 (Thursday) at. 21:00 when we play Germany . Next start will take place on June 21 (Tuesday). 18:00 , when we measure the Ukraine .
Research Nielsen Audience Measurement does not consider channel Polsat Sport 2 HD and Polsat Sport HD 3. The calculations were carried out based on the current price lists of advertising. These figures do not include discounts, rebates and other forms of purchase, which may affect the actual advertising revenue. The exact value of advertising is the secret of company and may differ from list prices.
Sources: wirtualnemedia.pl. Sport.tvp.pl, se.pl
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