TV Poland posted notice, which indicates that looking for a new company, which will deal with measuring the viewing station. With our cooperation with AGB Nielsen Media Research television public is not satisfied.
TVP expects to get a full understanding of the market, available services, research techniques and potential bidders who might be interested in creating an alternative in the segment of research, dominated now by traditional telemetry
-czytamy in the announcement posted on the website of the Polish Television SA
TVP gave up cooperation with Nielsen at a time when television could not verify the existing audience research. The company cooperates with Polish Television also refused to provide postal codes of people surveyed telemetry.
For example, last week “News” reported that according to the telephone survey edition the previous day watch had 4.1 million viewers. While Nielsen survey showed that the audience was 2.88 million viewers
-podaje portal niezależna.pl.
The services of AGB Nielsen dissatisfied not only Polish Television. Also in the USA , many companies criticizes cooperation with Nielsen.
kk / niezależna.pl
by Media Watch
Overview of the most important events in the media in Poland.
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